粉絲訊息傳遞平台I AM POP募得220萬美元資金,BMG、Orchard都是其客戶

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  • 粉絲訊息傳遞平台I AM POP募得220萬美元資金,BMG、Orchard都是其客戶

      201905/1412:37

    ◎粉絲訊息傳遞平台I AM POP募得220萬美元的資金,將用於把I AM POP的聊天編輯器整合到除了Facebook Messenger以外的其他訊息傳遞應用程式中。目前社群媒體的新聞饋送功能參與率低至2%,而I AM POP能將平均開放率提升至94%。

    ◎最近開始採用該平台的包括Mad Decent、The Orchard、BMG和Ministry of Sound等唱片廠牌,而索尼、華納、AWAL和[PIAS]則都已經是I AM POP的客戶有一段時間了。

    ◎I AM POP的創始人Tim Heineke認為,傳遞訊息是線上溝通的未來,他表示:「我們正在進入一個後社群時代,私人訊息是新的社群網絡。受到對隱私問題關切的推動,用戶越來越多地湧向直接傳訊息、私人聊天、群組和限時動態。同時,訊息傳遞應用程式正在轉變成為完整的平台,每天有20億用戶和1000億條訊息在分享,訊息服務現在是世界上最受歡迎的應用程式,然而,許多藝人還未進入這個領域。我們的目標是提供一個任何人都可以使用的簡單平台,這筆資金將使我們能夠繼續開發它。」

    詳細全文:

    Fan messaging platform I AM POP has secured $2.2 million in funding to integrate I AM POP's chat editor into other messaging apps beyond Facebook Messenger. With social media newsfeeds now delivering engagement rates as low as 2%, I AM POP boasts average open rates of 94%.

    Recent adopters of the platform include Mad Decent, The Orchard, BMG and Ministry of Sound. Sony, Warner, AWAL and [PIAS] have been I AM POP clients for some time.

    Founder Tim Heineke believes messaging is the future of online communication:

    "We are entering an era of post-social. Private messaging is the new social network. Users are increasingly flocking to DM, private chat, groups and stories, fueled by privacy concerns. Meanwhile, messaging apps are turning into full platforms. With 2 billion users and 100 billion messages shared daily, messaging services are the most popular apps in the world, however, many artists don't yet have a presence. Our goal is to provide a simple platform that anyone can use and this funding will enable us to continue developing it."

    The first key hire for this new phase of I AM POP is Max van den Ingh, who joins as Head of Growth. Van den Ingh previously led the digital transformation of Dutch leasing company MisterGreen, which he built into one of Holland's fastest growing startups, with a 300% increase in turnover.

     

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