索尼音樂和環球音樂集團每小時從串流獲得50萬美元的收入

  • 流覽次數:: 87
  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201809/1704:23
    ◎雖然串流媒體常因為它帶來的收入很少而受到抨擊,但事實證明這對於藝人來說更是一個問題,而像索尼和環球這種在音樂背後的主流公司正在從串流媒體中榨取大量現金。

    ◎反對者總是對音樂串流的極少金額支付費用抱持負面的態度,但那些小小的部分加起來會成為巨大的金額是很明顯的;Music Business Worldwide今年初查看索尼音樂和環球音樂集團的財務報告後進行了計算,發現這兩家公司每小時的收入超過50萬美元。環球音樂從音樂串流媒體獲得了超過14.4億美元,而索尼音樂在同樣的6個月期間賺到了9.437億美元。與去年同期相比,環球音樂增長了約34%,索尼增長了39%,如此的增幅如果只說串流媒體收入有增長是太輕描淡寫了!

    ◎兩家公司的串流收入加起來達到23.8億美元,這相當於每週賺進9200萬美元、每天有1300萬美元的收入、每小時的收入為55萬美元。如果把唱片公司賺到的所有收入合併,數字還會更高。2018年的前6個月,環球音樂和索尼的收入超過45億美元,這相當於每週收入1.73億美元、每天賺進2500萬美元、每小時超過100萬美元。所以,無論別人怎麼告訴你的,音樂產業中絕對有很多的錢可以賺。

    ◎這涓涓細流累積的收入中有多少是會進入藝人口袋的?儘管之前花旗集團的研究報告中發現藝人收入只佔所有音樂收入的12%,但在唱片公司的層級上,串流媒體的協議當然是更加慷慨的。一位新的歌手通常會獲得20%的串流媒體收入,而超級明星可能會高達50%。當然,藝人仍然還需要付錢給經紀人,也可能是律師和業務經理,所以很大一部分就是會付給專業的費用。

    詳細全文:

    While streaming is often slammed for how little money it brings in, it turns out that this is more an issue for the artists, and the major companies behind the music like Sony and Universal are pulling down plenty of cash from streaming.

    Guest post by Bobby Owsinski of Music 3.0

    The naysayers have always been so negative on the fraction of a cent payout that comes from a music stream, but it's never been so evident that those small bits add up to something huge. Music Business Worldwide did the math after looking at both Sony Music and Universal Music Group's financials for the beginning of this year and found that between the two they were making more than a half-million dollars per hour!

    Universal brought in just over $1.44 billion from music streaming, while Sony Music generated $943.7 million in the same six month period. This amounted to an increase off around 34% for Universal and 39% for Sony over the same period last year. To say that streaming revenue is growing is an understatement!

    Add that up and it comes to $2.38 billion, which breaks down to:

    • $92 million per week

    • $13 million a day

    • and $550,000 an hour for the two companies just from streaming.

    If you combine all the revenue that the labels are taking in, the figures go higher. UMG and Sony turned over $4.5 billion in the first 6 months of 2018. This breaks down to:

    • $173m a week

    • $25m a day and...

    • a little over $1 million per hour.

    No matter what anyone tells you, there's a lot of dough in music.

    How much of that trickles down to artists? Despite all the recent articles about the Citigroup study (which is done very well, by the way) that found that artists only make 12% of all music revenue, streaming deals are far more generous on a label level. A new act usually gets 20% of streaming revenue while a superstar might get as high as 50%. Of course, the artist still has to pay a manager, maybe an attorney and a business manager, so a good chunk of it goes right off the top to professional fees.

    That said, the music business is finally healthy and looks like it will get even healthier for a few more years.

    Hypebot

    https://bit.ly/2BPrCnN