索尼音樂在日本推出串流音樂服務直接挑戰Spotify

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  • 分類: 產業區
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  • 作者: 音樂地圖
  • 索尼音樂在日本推出串流音樂服務直接挑戰Spotify

      201901/0907:30

    ◎索尼音樂將使用Rhapsody的「Powered by Napster」平台在日本推出首個高音質串流音樂服務,索尼音樂娛樂日本公司的這一舉動將使索尼成為第一個直接挑戰Spotify、Apple Music和其他音樂串流服務的主流唱片公司。

    ◎該音樂服務的曲目將來自包括索尼在內的多個唱片廠牌和分銷商。Rhapsody International的「Powered by Napster」技術包括串流媒體和下載,使索尼能夠在沒有收購或對重大技術投資的情況下快速推出音樂服務。

    ◎日本採用付費串流媒體的速度一直很慢,雖然有將近50%的日本人使用YouTube收聽音樂,但2018年9月的一項調查顯示,只有11.2%的人表示會付費使用音樂串流,44.5%知道音樂串流服務的日本人表示他們永遠不會使用它們。

    ◎索尼的該項新服務名為mora qualitas,無損FLAC的24-bit/44.1-96khz高音質或 16-bit/44.1khz的CD音質每月訂閱費為1,980日圓/ 17.57美元。它在推出時可在Windows和Macintosh的桌機上使用,之後還會陸續登陸在其他許多平台使用。

    詳細全文:

    Sony Music will use Rhapsody's "Powered By Napster" platform to launch the first high resolution streaming music service in Japan. The move by Sony Music Entertainment Japan makes Sony the first major label to directly challenge Spotify, Apple Music and others with their own music streaming service.

    Music will be sourced from multiple lables and distributors, as well as Sony.

    Rhapsody International's "Powered By Napster" technology, which includes streaming and downloads, allows Sony to launch a music service quickly without an acquisition or major investment in technology.

    Japan has been slow to adopt paid streaming. While almost 50% of Japanese use YouTube to listen to music, a September 2018 survey showed that only 11.2% said they would pay for music streaming. 44.5% of Japanese who knew about music streaming services said they would never use them.

    Subscriptions to the new Sony service, dubbed mora qualitas, are 1,980 Yen/$17.57 USD per month for lossless FLAC at a 24-bit/44.1-96khz (Hi-Resolution)/ 16-bit/44.1khz (CD quality). It is available for Windows and Macintosh desktop at launch, with many other platforms to follow.

    "There is a lot of momentum happening in streaming and it's going to keep getting better for consumers and artists with the introduction of mora qualitas, our new global on-demand audio service," said Shigeki Tanaka, Senior Vice President of Sony Music Entertainment (Japan). "Napster's deep expertise in high resolution audio streaming and industry experience made them the clear choice to partner with us in launching Japan's new premier service."

    "Our partnership with Sony Music Entertainment Japan offers the ultimate experience for audio enthusiasts in Japan as they no longer have to choose between a streaming service and high quality audio. With mora qualitas, fans can now have both for the very first time," said Brian Ringer, Executive Vice President and General Manager, Asia Pacific Region of Rhapsody. "We are committed to accelerating the growth of streaming on a global scale by helping new services like mora qualitas launch quickly as well as enhancing existing services."

     

    Hypebot

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