維珍集團創始人Richard Branson宣布將在美國推出新的系列音樂節

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  • 維珍集團創始人Richard Branson宣布將在美國推出新的系列音樂節

      201811/0805:52
    ◎維珍集團的創始人Richard Branson爵士在洛杉磯的好萊塢星光大道上獲得了一顆星星,他並藉機會宣布明年將在美國推出復活的維珍系列音樂節。

    ◎該音樂節被稱為是一系列以音樂為主題的「多體驗」活動,將由Virgin Produced的執行長Jason Felts和KAABOO音樂節創始人Bryan Gordon製作。該音樂節希望透過對多元化音樂演出者以及對可持續發展的承諾,在已經很擁擠的美國音樂節市場中脫穎而出。維珍還表示他們計劃對該音樂節使用高科技的方式,並計劃使用無現金支付、無縫升級、創新VIP體驗和非盈利整合等技術。關於音樂節的其他細節,包括地點和日期等都尚未公佈。

    ◎維珍對音樂節的世界並不陌生,其Virgin Produced部門之前就已經與KAABOO音樂節合作,且直到去年為止都還在英國製作了V Fest音樂節系列,但該品牌於2017年結束。他們還在美國舉辦了一系列維珍品牌的音樂節活動,這些活動於2006年至2013年從英國的V-Fest分離出來。

    詳細全文:

    Virgin founder Sir Richard Branson was presented with a star on the Hollywood Walk of Fame in Los Angeles and took the opportunity to announce the launch of a revived Virgin Festival series in the US next year.

    "The heart of the Virgin brand has always been music and entertainment. This morning I humbly accepted a star on the Walk of Fame, honoring Virgin's long history with music and recording, and now I'm thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series," Branson said in press statement. "I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can't help but think we are really just getting started."

    The festivals, which are billed as a series of "multi-experiential" events structured around music, will be produced by Virgin Produced CEO Jason Felts and KAABOO music festival founder Bryan Gordon.

    The festivals hope to stand out in the already-crowded U.S. festival market through a commitment to diverse musical acts, and a committment to sustainability.

    Virgin also touted their planned high tech approach to festivals and said they plan to use technology such as cashless pay, seamless upgrades, innovative VIP experiences and non-profit integrations throughout.

    "Our brand's commitment to the music industry coupled with my partner's shared appreciation for one-of-a-kind experiences makes the launch of Virgin Fest that much more exciting," said Felts in a release. "We look forward to bringing guests a positive festival experience so unique, and so inclusive, that it could only have been born at Virgin."

    Other details about the festivals, including location and dates, have yet to be announced.

    Virgin is no stranger to the world of music festivals. Their Virgin Produced division already partners with the KAABOO festivals, and until last year, Virgin produced the V Fest series in the UK, but announced the brand was being retired in 2017.

    They also ran a series of Virgin-branded festivals in the U.S. which spun off from V-Fest in the UK from 2006 to 2013.

    Hypebot

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