繼Apple與電信商Verizon的協議後,Spotify向AT&T的客戶提供免費訂閱

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  • 繼Apple與電信商Verizon的協議後,Spotify向AT&T的客戶提供免費訂閱

      201908/2302:35

    ◎Spotify與美國電信公司AT&T建立合作夥伴關係,為AT&T所擁有的最多的付費客戶提供長期優質訂閱服務。AT&T的Unlimited & More Premium客戶從8月9日起,可以從7種免費優質娛樂選項中選擇Spotify的優質訂閱,其他選項包括Pandora Plus訂閱或HBO、Starz、Cinemax等產品。AT&T的客戶也可以註冊Spotify Premium獲得6個月的免費試用。

    ◎繼1月份Apple Music與另一家美國電信公司Verizon擴大合作關係之後,Spotify與AT&T也建立起合作關係。

    ◎AT&T目前是美國最大的行動網路用戶,在2019年第二季度末擁有1.597億用戶。Verizon在2019年第一季度末擁有1.557億用戶。根據7月31日發布的財務報告,Spotify的用戶在第二季度末達到1.08億人。

    詳細內文:

    Spotify has entered into a partnership with US-based telco AT&T to offer the latter's biggest-paying customers long-term premium subscriptions.

    Starting tomorrow (August 9), AT&T Unlimited & More Premium customers can select a Spotify Premium subscription from one of seven premium entertainment options for free.

    Other options these customers can choose include a Pandora Plus subscription, or subs to the premium offerings of HBO, Starz, Cinemax and more.

    Select AT&T customers can also sign up for a sixth month free trial of Spotify Premium.

    Spotify's tie up with AT&T follows Apple Music's expanded partnership with another US-based telco in January, Verizon.

    Since January, Verizon's Beyond Unlimited and Above Unlimited customers have been able to get a free subscription to Apple Music on an ongoing basis. Apple Music is available on a six-month 'free trial' basis to Verizon's Unlimited tariff customers

    AT&T is currently the largest mobile network in the US in terms of subscribers with 159.7 million subscribers at the end of Q2 2019.

    Verizon had 155.7m subscribers at the end of Q1 2019.

    Spotify's subscriber base grew to 108m at the end of its second calendar quarter according to its financial results published on July 31.

    "We're thrilled to add Spotify Premium, the market leader in music streaming with more than 100 million subscribers worldwide, to our premium lineup," said Mitch Farber, VP Consumer Marketing, AT&T Mobility & Entertainment.

    "It's another way we are working to deliver more value to AT&T customers with unlimited wireless and endless entertainment."

    Marc Hazan, VP of Premium Partnerships, Spotify, added: "We're excited to begin this new relationship with AT&T to provide millions of their customers with a seamless listening experience and easy access to more than 50 million tracks, billions of playlists and a variety of podcasts wherever they are.

    "We continue to build relationships with world-class partners like AT&T to bring our Spotify Premium product to new audiences in the US and across the globe.

     

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