美國人並沒有因為智慧音箱個性化而被完全賣掉

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  • 作者: 音樂地圖
  • 美國人並沒有因為智慧音箱個性化而被完全賣掉

      202001/0605:48

    ◎市場研究公司Canalys預測,今年全球將售出2億多台智慧音箱。關於智慧音箱的研究很多,其中包括針對人們在家中聆聽(和錄音)的潛在隱私問題。
    ◎(Pew Research Center)發布一份研究報告,內容是美國人對這些設備的感覺、以及他們想要(或不想要)這些設備的功能。
    54%的受訪者表示,他們或多或少擔心智慧音箱收集個人數據,只有25%受訪者認為,在刑事調查中與警察共享智慧音箱的錄音是很好的。此外,令人高興的是,超過一半的智慧音箱用戶在要求設備做某事時,會說「請」。另一個有趣的觀點:來自一個調查組的58%的受訪者表示,他們不希望智慧音箱未來在考慮到興趣和偏好時,做得比自己更好。
    ◎報告指出,如果將結論連結到音樂,會在設備與用戶服務之間引發許多問題,包括在智慧音箱為選擇個性化音樂時,所提供的計算方法。

    詳細內文:

    There are many studies on adoption of smart speakers and which companies are dominating the market – with research firm Canalys forecasting that more than 200m devices will be sold this year globally. However, other studies have picked up on potential privacy issues around speakers ‘listening’ (and recording) within people’s homes.
    Now the Pew Research Center has published a study of how Americans feel about these devices, and what features they want (and don’t want) from them. 54% of respondents said that they are “very or somewhat concerned about the amount of personal data their speakers collect”. Related to this, only 25% of respondents feel it is fine to have audio recordings from smart speakers shared with police in criminal investigations. Delightfully, more than half of smart speaker owners say “please” when they ask their device to do something. But perhaps the most interesting finding is around smart speakers and personalisation of their preferences. Only 18% of respondents said “it is very important that their speaker take into account their interests and preferences when responding to questions or commands” while 38% said it is “somewhat important”. Against this, 31% said it was “not too important” and 12% said it was “not important at all”.
    Looking at how devices will evolve, even more interesting points about personalisation arise, with 58% of respondents from one survey group saying “they would not like their speaker to do a better job of taking their interests and preferences into account in the future”.

    Linking it all to music, this raises a number of issues about devices as the interface between users and services, including the algorithms powering their music service of choice on their smart speakers. We tend to assume that more personalisation is a good thing, but perhaps more of the people buying smart speakers disagree with that than we might have expected.

     

    Musically
    http://bit.ly/2OZtZro