美國唱片業協會報告顯示2017拉丁音樂的串流收入創下歷史新高

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  • 美國唱片業協會報告顯示2017拉丁音樂的串流收入創下歷史新高

      201806/2014:47

    ◎美國唱片業協會RIAA發現,2017年美國拉丁音樂的收入增長37%至2.43億美元。拉丁音樂在美國音樂市場中佔有2.8%的份額,而拉丁音樂的串流媒體收入增長54%達到2.04億美元,創下歷史新高,佔了拉丁音樂總體成果的84%。付費串流訂閱收入佔拉丁音樂收入的將近一半,同比增長83%。

    ◎拉丁音樂也緊隨著美國整體市場的趨勢,實體出貨量下降43%為1,200萬美元。不過該類型也抵禦了下載的下滑趨勢,單曲下載量增加了16%,這可能是由於像〈Despacito〉這樣的跨界熱門歌曲在2018年持續創下記錄所造成的。數位專輯的下載量則減少了20%。

    ◎RIAA董事長兼執行長Cary Sherman表示「2017年是拉丁音樂充斥我們的播放清單並以前所未有的方式主宰著電視廣播的一年,串流媒體的增長對拉丁音樂復甦的帶動力比對其他音樂類型都還要大。」

    詳細全文:

    The RIAA found that in 2017, U.S. revenue from Latin music increased 37% to $243 million. The genre holds a 2.8% share by value of the American music market. Streaming revenue grew 54% to $204 million, a record-high that secured an 84% share of the genre's total results. Paid streaming subscriptions contributed nearly half of the Latin music revenue, increasing 83% on-year.

    Latin music followed the overall U.S. market trends, with physical shipment sales down 43% to $12 million. The genre did buck the declining download trend. Single track downloads increased 16%, likely spurred by crossover hits such as "Despacito," which has continued to smash records into 2018. Digital album downloads dropped 20%.

    "2017 was the year that Latin music filled our playlists and dominated the airwaves like never before," RIAA Chairman and CEO Cary Sherman said. "More than any other genre, the growth in streaming is powering Latin music's resurgence. That's a welcome development for a community that has endured an especially challenging decade. Streaming is helping break down walls between countries and continents, all while record companies invest in the critical teams and resources to help support an artist's global ambition. It's no accident when a song tops a global playlist, it's the result of a dedicated team of professionals working to expand an artist's audience."

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