美國唱片音樂貿易收入在2019年成長11%

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  • 作者: 音樂地圖
  • 美國唱片音樂貿易收入在2019年成長11%

      202003/2601:40

    ◎美國唱片業協會(RIAA)發布2019年年底數據顯示,唱片音樂的零售值去年成長13%,達到111億美元。同時,其批發價值(唱片公司收益)成長了11%,達到73億美元。在零售數據中,串流媒體成長19.9%,達到88億美元,佔所有錄製音樂收入的79.5%。
    ◎RIAA的報告指出:僅在2019年,串流媒體市場就超過了兩年前的2017年整個美國唱片音樂市場。付費訂閱收入成長25%,達到68億美元,佔總收入的61%;美國的付費訂閱平均為6040萬,高於2018年的4,690萬。美國去年有廣告播放的串流媒體服務收入成長20%,達到9.08億美元,超過1億聽眾串流媒體播放了超過5,000億首歌曲。
    ◎值得注意的是:CD銷售額下降了12%,來到6.15億美元,而黑膠銷售額成長19%,來到5.04億美元。黑膠僅占美國總收入的4.5%,但很有可能在明年超過CD銷量。
    ◎該報告也點出一個問題:美國串流媒體收入在2017年成長43%,2018年成長30.1%,2019年成長19.9%。如果繼續減速,2020年,串流媒體成長將只剩個位數。

    詳細內文:

    It appears to be the day for new figures on the US music market. Industry body the RIAA has published its year-end numbers for 2019, revealing that recorded music’s retail value grew by 13% to $11.1bn last year. Meanwhile its wholesale value – the earnings for labels – grew by 11% to $7.3bn. Within the retail figure, streaming grew by 19.9% to $8.8bn, accounting for 79.5% of all recorded music revenues.
    “The streaming market alone in 2019 was larger than the entire U.S. recorded music market just 2 years ago in 2017,” noted the RIAA’s report.
    Paid subscription revenues grew by 25% to $6.8bn – 61% of total revenues – with the US averaging 60.4m paid subscriptions, up from 46.9m in 2018. The latter figures do not include ‘limited-tier’ services like Amazon Prime and Pandora Plus, nor do they include non-paying members of family plans – one family plan equals one subscription in these figures.
    On-demand ad-supported streaming services saw their revenues grow by 20% to $908m last year in the US, with more than 100 million listeners streaming more than 500bn songs.
    Also of note: CD sales declined by 12% to $615m, while vinyl sales grew by 19% to $504m. Vinyl may only be 4.5% of total revenues in the US, but there’s a very real prospect that it will have overtaken CD sales when the stats for 2020 are released this time next year.
    One less positive question sparked by the report though: US streaming revenues grew by 43% in 2017, by 30.1% in 2018, and now by 19.9% in 2019. If that deceleration continues, streaming growth could be single-digit in 2020.

     

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