美國現在已有1億人使用付費音樂串流服務

  • 流覽次數:: 38
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
    • 201904/3008:39

    ◎在RIAA發布收入數據後,MusicWatch也分享了其年終數據,評估了美國串流媒體市場的規模以及音樂收聽方式的演進。MusicWatch的報告指出,在13歲及以上的使用網路的人群中,第四季度達到創紀錄的有1.65億名聆聽串流的聽眾,其「串流聽眾」的定義為受訪前一週有至少一小時的收聽。

    ◎MusicWatch指出,在美國收聽付費訂閱串流服務的人數首次超過1億人,這包括那些個人支付訂閱費用、分享家庭方案、分享別人登錄帳號或使用免費試用版的人。聽取免費串流服務的人數則達到1.9億人,包括在YouTube上收聽或觀看音樂影片的人。

    ◎根據MusicWatch的報告,串流媒體在每週收聽時數中所佔的比例持續增長,從一年前的34%增長到38%。在快速增長的付費訂閱市場中,Spotify在2018年也擴大了其在付費訂閱中的份額,增長了6個百分點達到39%。

    詳細全文:

    Fresh off the release of RIAA revenue numbers MusicWatch shared its year-end numbers assessing the size of the US streaming market and how music listening is evolving. Among the internet using population 13 and older MusicWatch reported a record 165 million streamers in 4Q, based on listening at least one hour in the prior week.

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    MusicWatch noted that, for the first time, the number listening to a paid service in the US exceeded 100M. This includes those who personally pay for the subscription, share on a family plan, share someone else's log-on, or use a free trial. The number listening to a free service hit 190M, including listening to or watching music videos on YouTube.

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    MusicWatch reported that streaming continues to grow share of weekly listening, which grew to a 38 percent share from 34 percent year-ago.

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    In the fast growing premium segment, Spotify extended its share of paid subscriptions during 2018, with a six share point gain to 39 percent.

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