英國單曲榜的計算納入影片串流,同時增加付費訂閱串流的計算權重

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  • 英國單曲榜的計算納入影片串流,同時增加付費訂閱串流的計算權重

      201807/0406:16

    ◎英國金榜單曲榜的計算再次有所變革,從6月29日週五開始,影片串流也將納進排行榜的計算中,而付費訂閱的串流和有廣告插播的免費串流將會以不同的比例進行加權計算。

    ◎7月6日發佈的英國金榜將是首次納入包括YouTube、Apple Music、Spotify和Tidal等服務的官方音樂影片的串流和下載數據,後三個服務都在最近幾個月中增加了影片串流的內容;非官方影片或用戶自己製作的含有歌手音樂的影片不會納入計算。YouTube也在上週在英國推出期待已久的音頻/影片訂閱服務。

    ◎另一個重大改變是英國金榜公司將更改其銷售計算中,付費訂閱的串流和有廣告插播的免費串流的計算比例。目前這兩種串流在排行榜裡的計算方式都是150次串流相當於一次銷售,但是從7月6日的排行榜開始,付費訂閱的計算率將為1:100(100次串流相當於一次銷售),而免費串流計算率將升至1:600。影片串流也會採用同樣的比率。

    ◎英國金榜公司強調,在與業界所有領域的人士進行了長時間的諮詢之後,新的改變已獲得認同;它追隨數個歐洲排行榜把廣告插播的免費串流排除計算的做法,而美國的排行榜最近也把廣告插播的免費串流的計算權重降低。該舉措也得到了包括Dua Lipa在內的藝人的支持。

    ◎這是繼2017年6月對同一位領銜藝人的進入排行榜的單曲數量訂立上限以及對長期呈下滑的曲目銷售串流計算率增加之後,過去12個月來的第二次排行榜重大變革。Music Week的研究顯示,之前的舉措已成功產生了更多的暢銷歌曲並加速了排行榜的輪替,而英國金榜公司希望新舉措將產生類似的效果,並有助於進一步推動新的音樂突破。這些變革不會影響到專輯排行榜。英國金榜公司也將從現在開始製作新的英國金榜影片串流排行榜。

    詳細全文:

    The Official Singles Chart is changing again, Music Week can reveal. Starting from Friday, video consumption will be included in the chart, while subscription and ad-funded streams will now be weighted at different rates.

    The chart dated July 6 will be the first to include streams and downloads of official music videos, from services such as YouTube, Apple Music, Spotify and Tidal. The latter three services have added video streaming in recent months. YouTube, meanwhile, launched its long-awaited audio/video subscription service in the UK last week. Unofficial or user-generated content featuring music will not count towards the chart.

    In the other big move, The Official Charts Company will change its sales:streams ratio for subscription and ad-funded streams. Until now, both have counted towards the chart at the rate of one sale equalling 150 streams, but from the July 6 chart, the premium rate will be 1:100, while the free rate will rise to 1:600. Video streams will count towards the chart at the same rates.

    The OCC stressed that the new moves have been approved after lengthy consultation with all areas of the industry. It follows several European charts eliminating ad-funded streams from their charts altogether, while the US chart recently downgraded them against premium streams. The moves have also been backed by artists, including Dua Lipa.

    "This is a significant step for the UK and ensures The Official Chart continues to be the most comprehensive and trusted chart in the UK, bar none," said Official Charts Company chief executive Martin Talbot of the video changes. "In the modern era, artists are increasingly multi-faceted creators, with a highly developed visual sense running in parallel with their music. The addition of video ensures that the Official Singles Chart reflects the creativity of the artist in the broadest way possible – and music fans' engagement with that vision."

    OCC non-executive chairman and Warner Music UK SVP, commercial, Derek Allen added: "It's always been important that the Official Charts keep pace with an ever-evolving and dynamic market, while also retaining their integrity, something which has set the UK charts apart from many of those operating elsewhere around the world. These latest changes are just another step down that road."

    It's the second major chart revamp in the last 12 months, following June 2017's introduction of a cap on the number of tracks by a lead artist allowed in the chart and an increased sales:streams rate for tracks in long-term decline. Music Week research showed the move had successfully produced more hits and sped up the chart, with the OCC hoping today's moves will have a similar effect and help further boost new music breakthroughs.

    The changes will not affect the Albums Chart. The OCC will also be producing a new Official Video Streaming Chart from now on.

    Music week

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