英國報告發現 有目標性的串流媒體服務可推動行業增長至16億英鎊

  • 流覽次數:: 217
  • 分類: 產業區
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  • 作者: 音樂地圖
  • 英國報告發現 有目標性的串流媒體服務可推動行業增長至16億英鎊

      201912/3005:51

    ◎英國娛樂零售商協會發布一份報告,其中對該地區的音樂串流媒體市場進行預測。來自諮詢公司(OC&C)的分析預測,音樂串流媒體將在四年內增長到10億英鎊至11億英鎊之間,預計行業的規模將在12.5億英鎊至16億英鎊之間。
    ◎潛在的新平台可以採用多種形式,例如針對發燒友的高級產品或針對特定流派的附加服務。該報告還指出,當前的非訂閱用戶可以被視為利基受眾,將其轉換為串流聽眾將增加價值。
    ◎(OC&C)合夥人(Pedro Sanches)表示,我們的研究表明,英國音樂產業有很大的機會來擴大市場規模,甚至超出最樂觀的期望。很明顯,如果該行業能夠提供量身定制的優惠,為特定的消費者群體帶來價值,將會是個大獎。

    詳細內文:

    The UK’s Entertainment Retailers Association released a report with forecasts for the region’s music streaming market. The analysis, from consultants OC&C, credited efforts by streaming services to target specific audiences with driving significant growth. Without those segments, OC&C predicted that music streaming would grow to between £1 billion and £1.1 billion in four years. With them, the sector is projected to be between £1.25 billion and £1.6 billion in that time frame.
    The potential new platforms could take many forms, such as premium offerings for hardcore audiophiles or add-on services focused on a particular genre. The report also noted that current non-subscribers could be treated as a niche audience, and converting them to streaming listeners would add value.
    “Our study indicates the UK music industry has a significant opportunity to increase the size of the market beyond even the most bullish expectations,” OC&C partner Pedro Sanches said. “It is clear that if the industry can come up with tailored offers which deliver value to specific groups of consumers then there’s a major prize at stake.”
    “We commissioned this report to get an independent sense-check on the growth prospects for streaming,” said ERA CEO Kim Bayley. “It’s fair to say even we were surprised just how positive the results are. This is a significant piece of work showing how music can embrace the learnings of related leisure markets.”

     

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