英國監管機構對Viagogo / StubHub合併提出新警告

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  • 作者: 音樂地圖
  • 英國監管機構對Viagogo / StubHub合併提出新警告

      202103/0112:08

    ◎在不幸的商業交易史上,(Viagogo)決定以40億美元的價格收購競爭對手二手票務平台(StubHub),但幾個月後,全球大流行疾病使現場音樂產業停滯不前。
    ◎這起收購在2月結束時,兩家公司的實際合併一直處於擱置狀態,而監管機構正在對其進行審查,尤其是英國競爭與市場管理局(CMA),如今它提出了最新觀點:一項臨時裁定,合併將減少競爭。
    ◎CMA宣布(Viagogo)和(StubHub)在已經非常集中的市場中,是緊密的競爭對手,沒有其他明顯的競爭對手。兩家公司是英國二級票務市場上,僅有的兩家具有實質性規模的公司,市占率合計超過90%。(CMA)擔心合併可能導致客戶增加費用,包括轉售或購買現場活動二手票的粉絲(包括歌迷)。(CMA)還發現,合併可能會降低服務質量,並減少該部門的創新。至於如何解決?要求(Viagogo)出售(StubHub)的全部或部分已成定局,但最終裁決尚未做出。

    詳細全文:

    In the annals of unfortunately-timed business deals, Viagogo’s decision to buy rival secondary ticketing platform StubHub for $4bn a few months before a global pandemic shut down the live music industry will surely rank highly.
    While the acquisition closed in February, an actual merger of the two companies has been on hold while regulators scrutinise it – particularly the UK’s Competition and Markets Authority (CMA).
    Yesterday, it offered its latest view: a provisional finding that the merger will reduce competition.
    “Viagogo and StubHub are close competitors in an already very concentrated market with no significant additional competitors. They are the only 2 companies of material size in the UK’s secondary ticketing market with a combined market share of more than 90%,” announced the CMA.
    “The CMA is concerned that the merger could lead to increases in fees for customers, including fans, who resell or buy secondary tickets to live events. The CMA also found that the merger could result in a lower quality of service and reduced innovation in the sector.”
    How to solve this? Requiring Viagogo to “sell all or part of StubHub” is on the cards, but the final ruling has yet to be made.

     

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