英國音樂產業面臨即將到來的英國脫歐災難

  • 流覽次數:: 87
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
    • 201810/0808:15
    ◎英國唱片業協會BPI的一份報告顯示,英國音樂的出口值現在已達到近20年來的最高水平,根據該報告,英國唱片公司在2017年的收入為4.084億英鎊,比前一年增長12%。自2000年以來,音樂產業的強勁表現帶來了超過50億英鎊的收入。若只看海外支付的部分,英國唱片公司在2017年為英國經濟帶來了2億英鎊的支付淨餘額,比2016年多了1/5(23%)。

    ◎去年英國音樂強勁的出口數據得益於對Ed Sheeran的《Divide》專輯的大量需求,根據國際唱片業協會IFPI的報告,Ed Sheeran的《Divide》專輯在全球銷售了610萬張(不包括串流的部分),讓Ed Sheeran成為2017年全球錄音藝人的首位,超越Drake和Taylor Swift。其他表現傑出的英國藝人包括Rag'n'Bone Man,他的首張專輯《Human》是全球暢銷專輯的第4名,而同樣來自英國的Sam Smith的《The Thrill of it All》在第5名,Harry Styles的首張個人同名專輯也成為全球第10名。

    ◎英國的音樂出口收入在整個歐洲的增長是最為顯著的,自2015年以來的2年內增長了29%。在重要市場中的德國增長9%,法國增長57%,義大利增長22%,西班牙增長33%,讓2017年英國的出口音樂在歐洲的總收入達1.65億英鎊,佔英國全球音樂出口的42%。歐洲整體仍然是英國最大的音樂出口市場,不過美國是最大的單一國家市場,佔英國音樂收入的三分之一(35%)。

    ◎與此同時,BPI對2019年3月29日英國實現脫歐的日期即將到來發出警告。「由於我們的藝人和歌曲創作者的才能以及唱片公司的創新和投資,讓英國音樂在世界各地再次崛起。我們的音樂不僅豐富了全球粉絲的生活,還透過海外銷售和吸引大量遊客前往英國,為英國經濟做出了重大貢獻。隨著英國脫歐的臨近,音樂可以在我們建立新的貿易關係時,幫助展示英國所帶來的令人興奮的事情,但前提是我們的政府通過確保強大的英國脫歐協議來支持我們,使藝人能夠自由地進行巡演,有力地保護音樂的版權,並防止實體音樂產品在運輸途中受阻。」

    ◎英國首相Theresa May的政府因為她處理英國退出歐盟的問題而越來越多地受到政治對手的批評,May政府對英國脫歐之後所面臨的狀況提供的指導很少,而進出口和移民規定等關鍵問題仍有待解決。

    詳細全文:

    A British Phonographic Industry report shows that British music exports are now at their highest level in almost two decades. According to the BPI, UK labels generated revenues of £408.4 million in 2017, up by 12% over the previous year.

    The strong performance contributes to more than £5 billion in revenue generated by the sector since 2000. Taking into account payments made overseas, UK labels generated a net £200 million balance of payments surplus for the UK economy in 2017, up by more than a fifth (+23%) on 2016.

    Last year's strong export figures for UK music was fueled by strong demand for Ed Sheeran's Divide, which sold 6.1 million copies worldwide (excluding streams) according to international music body the IFPI– contributing to Sheeran's dominance as the Global Recording Artist of 2017 – ahead of Drake and Taylor Swift.

    Other stand-out performances by British artists included Rag'n'Bone Man, whose debut "Human" was the fourth best-selling album in the world, ahead of Sam Smith's The Thrill of it All at No.5 and Harry Styles' self-titled solo release, which also made the global top-10.

    Revenue growth was most-marked across Europe – up 29 percent over the past two years since 2015. Increases in major markets Germany (9%), France (+57%), Italy (+22%) and Spain (+33%) led the way, contributing to a European total of £165 million in 2017 and a 42 percent share of the UK's global music exports.

    Europe as a whole remains the UK's biggest export market for music, although the US is the biggest-single national market by a significant margin, accounting for over a third (35%) of the UK's music earnings.

    At the same time, the BPI sounded a cautionary note as the March 29th, 2019 date for the realization of Brexit draws close.

    "British music is riding high once again around the world, boosted by the talent of our artists and songwriters and the innovation and investment of record labels. Our music not only enriches the lives of fans around the world, it makes a major contribution to the UK economy through overseas sales and by attracting numerous visitors to the UK.

    "With Brexit approaching, music can help to showcase what is exciting about the UK as we forge new trading relationships, but only if our Government supports us by ensuring a strong Brexit deal that enables artists to tour freely, robustly protects music rights, and prevents physical music products being impeded in transit."

    The government of British Prime Minister Theresa May has increasingly drawn criticism from political opponents over her handling of the nation's EU exit. The May government has offered little guidance for what a post-Brexit UK will look like and key issues such as import/export and immigration rules remain to be hammered out.

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