華納兄弟唱片公司將其品牌重新命名

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  • 作者: 音樂地圖
  • 華納兄弟唱片公司將其品牌重新命名

      201907/0308:52

    ◎WMG華納音樂集團的旗艦廠牌華納兄弟唱片公司(Warner Bros. Records)在成立了61年後將其品牌重新命名為華納唱片公司(Warner Records),這是該主流廠牌為公司不斷的進化奠定基礎的最新舉措。

    ◎該公司近來的「進化」包括Aaron Bay-Schuck於2018年10月加入華納兄弟擔任美國區聯合主席兼執行長、Tom Corson於2018年1月被任命為美國區聯合主席兼營運長、Phil Christie於2016年被任命為英國品牌總裁。也許現在「兄弟」之名正式消失,這個品牌的行政高層中也會有空間納入一兩位女性?隨著名稱變更的還有該公司最近搬遷到洛杉磯市中心藝術區的一個新的、先進的總部。還有一個「大膽」的新標識,「具有精巧的簡潔性和有影響力的排版,非常適合數位世界」,圓形圖標暗示著唱片、太陽和地球,是對品牌過去、現在和未來的一種致意,該設計的開放性使其能夠靈活地擁抱所有華納唱片藝人和世界上所有類型的音樂。

    ◎華納兄弟唱片公司成立於1958年3月,作為華納兄弟影業公司的子公司,其「盾牌」標誌被剛起步的該廠牌所採用且一直被使用。2004年,華納音樂集團被時代華納出售成為全球最大的獨立主流音樂公司,並同意華納兄弟唱片公司可以再繼續使用「華納兄弟」的名稱和標識15年。新的華納唱片公司品牌標識和標誌是與Emily Oberman及其Pentagram團隊合作開發的。Pentagram曾與勞斯萊斯、倫敦時裝週、爛番茄影評、日舞電影學院和蘇富比合作,以及Rolling Stones樂團和The National樂團等音樂計畫。

    詳細全文:

    WMG's flagship label, Warner Bros. Records, is rebranding as Warner Records after 61 years.The major label is billing this the latest step in the company's ongoing evolution. But let's be honest, "Bros." was always an awkward add-on.

    This "evolution" follows Aaron Bay-Schuck joining Warner Bros. as U.S. Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016.

    Maybe now that "Bros" is officially gone, the label make room for a women or two in the executive suite?

    The name change also follows the company's recent move to a new, state-of-the-art headquarters in downtown LA's Arts District.

    As you might imagine, there's also a "bold" new logo, "with an artful simplicity and impactful typography that are ideally suited to the digital world" which apparently needs some 'splaining:

    "The circular icon – suggesting a record, a sun, and a globe - is a nod to the label's past, present, and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.

    Warner Bros. Records was founded in March 1958 as an arm of Warner Bros. Pictures, whose "shield" logo was adopted by the fledgling label and has been used by the company ever since. In 2004, when Warner Music Group was sold by Time Warner and became the world's largest independent major music company, it was agreed that Warner Bros. Records would continue to use the Warner Bros. name and logo for 15 years."

    The new Warner Records brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram. Pentagram has worked with Rolls Royce, London Fashion Week, Rotten Tomatoes, and Sundance Institute, and Sotheby's, as well as music projects for the likes of The Rolling Stones and The National.

    "For the first time in the label's history, we've had the opportunity to create a distinct, modern identity entirely of our own," said Corson and Bay-Schuck. "The timing couldn't be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It's a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth."

    "We're signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world," said Christie. "A new logo isn't meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people."

     

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