華納音樂澳洲分公司推出一個YouTube意見領袖的網絡

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  • 華納音樂澳洲分公司推出一個YouTube意見領袖的網絡

      201809/2509:21
    ◎華納音樂澳洲分公司與該國的藝人經紀、數位及公關公司Born Bred Talent合作,推出了一個新的影片分發網絡,YouTube上具影響力的意見領袖將有使用華納音樂的曲目的權限,以便讓創作者的內容獲利。

    ◎Born Bred分銷將提供觀眾開發、內容編程、創作者合作、數位版權管理和獲利優化的服務,以及為華納音樂的藝人提供如何改善其YouTube內容的建議。

    ◎華納音樂澳洲選擇Born Bred Talent作為其選出的意見領袖的行銷公司,為藝人、巡演和當地簽約的歌手管理行銷的活動。

    詳細全文:

    Warner Music Australia has launched a new video distribution network in partnership with the country's talent management, digital and PR agency, Born Bred Talent.

    YouTube influencers will have access to Warner Music's roster in order to monetise creator content.

    Born Bred Distribution will offer audience development, content programming, creator collaborations, digital rights management, and monetisation optimisation, as well as advising Warner Music's artists on how to improve their YouTube content.

    Warner Music Australia has chosen Born Bred Talent as its preferred influencer marketing agency, managing campaigns for artists, tours and domestic signings.

    Born Bred Talent and Born Bred Distribution founder, Clare Winterbourn, said: "This partnership will change how we work with our YouTubers, allowing them to profit immensely from their brilliant content, while giving them access to some of the biggest musicians around the globe and from here in Australia. We are thrilled to be part of this global partnership."

    Simon Cahill, head of digital and business development of Warner Music Australia, said: "We are so excited to see this initiative come to fruition and have the Australian team paving the way for global collaborations with our artists and content creators. Born Bred Talent and their influencers have been a huge part of our marketing strategy in Australia to date and we can't wait to take this to the next level both here and abroad."

    Music Week

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