華納音樂集團與dotBlockchain合作讓內容管理現代化

  • 流覽次數:: 100
  • 分類: 產業區
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  • 作者: 音樂地圖
  • 華納音樂集團與dotBlockchain合作讓內容管理現代化

      201811/0806:08
    ◎dotBlockchain Media與華納音樂集團達成合作,這是該公司的第一家主流唱片公司和音樂發行商合作夥伴。Warner Chappell出版和WMG唱片將與這家初創公司合作創建新的方法來在區塊鏈上追蹤他們的資產。

    ◎隨著計畫規模的擴大,與dotBlochain的合作夥伴關係將使WMG公司能夠管理、存儲和追踪其業務中的出版和錄製方面的龐大目錄,以及數位服務提供商及其同行的唱片廠牌、出版商和權利管理組織。

    ◎DotBlockchain會將音頻檔案與元數據捆綁在一起,並將它們添加到區塊鏈中,區塊鏈會提供一個數位記錄的分類帳,這確保了所有權和包括發行、錄製及公開表演數據的代表權會與該曲目永久保持連結且是最新的,無論它們在何處被如何使用。該計劃將分階段實施,最初會只限於在部分的曲目。

    詳細全文:

    dotBlockchain Media has scored its first major label and music publisher partnership with Warner Music Group. Warner Chappell publishing and WMG labels will work with the startup to create new ways to track their assets on the blockchain.

    As the project scales, the dotBlochain partnership will enable the WMG companies to manage, store and track their enormous catalog across both the publishing and recording sides of their business, as well as to digital service providers and their fellow labels, publishers and rights organizations.

    HOW WILL IT WORK?

    DotBlockchain bundles audio files together with metadata and adds them to the blockchain, a ledger which provides a digital record. This ensures that ownership rights and representation (publishing, recording and public performance data) remain permanently associated with the track and up to date, no matter where they go or how they are used.

    "The future of rights management will be one in which machines will augment the work of humans and enable the music industry to work at a speed and scale fit for the digital era" says Chief Strategy Officer, Benji Rogers. "Warner has fully embraced this vision, and are leading with a data-first and future-facing strategy that will benefit not only those artists and writers that they represent but the music industry as a whole."

    The initiative will be implemented in stages, initially with a limited catalog.

    Hypebot

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