◎萬豪國際集團的W飯店品牌推出了自己的唱片廠牌W Records。這是從W飯店的首個音樂節系列Wake Up Call中誕生出來的計畫，該廠牌將成為W飯店及其音樂產業合作夥伴所選出的藝人的唱片公司。
◎該公司在聲明中表示，從簽約到發行，W Records將支持藝人完成每一步的開發、提供錄音空間、影片拍攝地點、混音和母帶製作以及最後透過現場表演、串流媒體和黑膠唱片製作來傳遞這些新聲音。W飯店全球品牌負責人Anthony Ingham表示「在品牌20年的生命週期中，音樂行業已經發生了變化，我們也隨之改變。在我們的客廳的近距離現場表演已經演變成我們飯店的週末音樂節。多年前策劃的配樂也已經讓位給在W Sound Suites的深夜錄音。有一件事情是不變的：旅行和W飯店房間的吸引力激勵著世界各地的音樂人。毫無疑問，W Records是W和音樂自然發展的下一步。」
◎R&B歌手兼詞曲作者和製作人Amber Mark成為W Records的第一位藝人，她翻唱Kings Go Forth的〈High on Your Love〉是W Records的首張獨家發行作品，Amber Mark於10月10日在紐約時代廣場的W飯店現場演出這首歌宣告W Records的推出。她不久後將發行的第二首單曲是重新演唱自己的作品〈Can You Hear Me〉，歌曲的拍攝是在加拿大蒙特婁的W飯店。W Records的全球發行服務將由AWAL公司提供，透過頂級串流服務如Spotify、Apple Music、iTunes、Amazon、Google Play和Deezer來連結W Records與聽眾。聲明中也指出，該廠牌的藝人還將直接接觸到超過1.1億名萬豪國際集團的獎勵會員。
Marriott International's W Hotels brand, an edgy lifestyle brand, has launched its own record label: W Records. Born out of the brand's first on-property music festival series, Wake Up Call, the new project will serve as a record label for artists selected by W Hotels and their music industry partners.
From signing to release, W Records will support artists through every step of development, providing recording space, video shoot locations, mixing and mastering and finally, distribution of the new sound via live performances, streaming and vinyl production, a statement said.
Commenting on the launch, W Brands global brand leader Anthony Ingham said the record is the natural next step. He said: "Over the brand's 20-year lifespan the music industry has changed beyond recognition, and we have changed with it. Intimate live performances in our Living Rooms have evolved into weekend-long music festivals throughout our hotels. The curated soundtracks of years ago have given way to late night recording sessions in our W Sound Suites. That's because one thing remains constant: travel and the allure of a W hotel room inspiring musicians around the world."
"W Records is, undoubtedly, a natural next step for W and music. It represents a complete 360-degree approach to our innovative music programming – one in which we support emerging talent, provide them a place to record, distribute their music and act as a live venue. We've accomplished each of these tasks in increments before, but now we can do it all," Ingham added.
R&B singer, songwriter and producer Amber Mark will be the first W Records artist with Mark's cover of "High on Your Love" by Kings Go Forth marking the first exclusive release from W Records.
Mark will be kicking off W Records with a live performance of the song at W New York — Times Square on October 10, 2018. Mark's second track, a rework of her song "Can You Hear Me" which was shot at W Montreal in Canada, will be released soon after, the statement added.
Global distribution for W Records will be provided by AWAL (Tom Misch, 3LAU) which connects W Records with audiences through top streaming services including Spotify, Apple Music, iTunes, Amazon, Google Play, and Deezer. The label's artists will also have direct exposure to more than 110 million members of Marriott International's rewards members, the statement noted.