葛萊美在中國尋求新的發展機會

  • 流覽次數:: 83
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
    • 201806/0406:24
    ◎日前首屆葛萊美音樂節在北京成功舉辦後,與當地合作夥伴一起主辦該活動的美國錄音學院表示,正在尋求進一步擴大葛萊美在中國的足跡。

    ◎美國錄音學院的行銷長Evan Greene告訴富比世雜誌「目前在中國是什麼樣的音樂席捲全國並出口到世界各地,我認為觀察到這些正在發生的情況是令人很興奮的。當你想到可以進行怎樣的文化交流時以及音樂產業的合作,你不能忽視像中國這樣重要和活躍的市場。」該音樂節有超過3萬名觀眾參與,中國的市場正充斥著像是Pharrell Williams、James Bay和OneRepublic等西方藝人大受歡迎的氣氛。Evan Greene表示「很顯然葛萊美在世界各地都很有名,我們在中國有很高的知名度和可見度,我們希望利用這種意識創造新的機會來加深這種文化聯繫。」

    ◎根據普華永道的「2017-2021年全球娛樂和媒體展望」報告,中國現場音樂產業在2016年價值2.17億美元,並將以6.72%的年復合增長率成長,到2021年將達到3.01億美元。

    詳細全文:

    After a successful inaugural edition of the Grammy Festival in Beijing on Monday, the Recording Academy, which organised the event with local partners, has said it is seeking to further grow the footprint of the Grammys in China.

    CMO of the Recording Academy, Evan Greene, tells Forbes: "I think what's going on in China is tremendously exciting in terms of what kind of music is sweeping the country and being exported around the world. When you think about what kind of cultural exchange there can be, and with the collaborations there are in the music industry these days, you can't ignore a market as important and vibrant as China."

    As the 30,000-strong crowd at the festival showed, the market in China is bubbling with the popularity of Western artists such as Pharrell Williams, James Bay and OneRepublic.

    "Obviously the Grammys are well known around the world," continues Greene. "We have a great level of awareness and visibility in China, and we want to take advantage of that awareness and create new opportunities to deepen that cultural connection."

    A2 Live founder Eric Zho, one of China's leading live execs, told IQ last October that the Chinese music business is "on the cusp of explosive growth". Zho predicts a timeframe of two to three years for that explosion – long enough, he says, for those involved in the Chinese music business to catch up to their counterparts in the West.

    According to PwC's Global entertainment and media outlook 2017-2021, the Chinese live music industry was worth US$217 million in 2016, and is set to grow at a compound annual growth rate of 6.72%, reaching $301m in 2021.

    IQ

    https://bit.ly/2weq83A