葛萊美獎和IBM及Muzooka合作建立GRAMMYconnect網絡

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  • 作者: 音樂地圖
  • 葛萊美獎和IBM及Muzooka合作建立GRAMMYconnect網絡

      201903/0516:56

    ◎葛萊美獎創建了一個新網站,追踪這麼多年來19,000名被提名或贏得葛萊美獎的藝人和個人之間的無論是明顯的還是奇妙的模糊的聯繫。GRAMMYconnect由Havas創建,利用IBM Watson人工智慧系統以及來自Muzooka和Grammy.com網站上的藝人資訊來梳理網絡。當其上線時,Watson Discovery已確定了藝人、產業專業人士和其他名人之間的超過2000萬筆聯繫。

    ◎粉絲可以按音樂流派、獎項類別或點擊藝人的圖像來查看他們與誰之間有關聯,也許是他們曾在同一所音樂學院研讀,或者都是從選秀節目《X-Factor》出道,還是都是阿爾巴尼亞裔的最佳新人提名者譬如Dua Lipa和Bebe Rexha。

    ◎錄音學院行銷長Evan Greene表示這種夥伴關係旨在增強發掘和識別的聯繫。Muzooka是在幫助藝人及其團隊從一個中心樞紐出發,橫跨多個平台來管理他們的媒體資產,近幾個月的一些新的合作夥伴關係讓其不斷積聚了動力。

    詳細全文:

    The Grammys have created a new site that traces the connections - both obvious and wonderfully obscure - between the 19,000 artists and individuals that have been nominated for or won a Grammy over the years.

    Created by Havas, GRAMMYconnect leverages IBM Watson's artificial intelligence to comb the web, along with artist information from Muzooka and Grammy.com. When it went live, Watson Discovery identified more than 20 million connections between artists, industry professionals, and other celebrities.

    Fans can navigate by genre, award category or by clicking on the image of an artist to see who they're connected to. Perhaps they studied at the same music academy. Or got their start on "The X-Factor." Or maybe they are both Best New Artist nominees from Albania, like Dua Lipa and Bebe Rexha.

    "This partnership is about empowering discovery and identifying connections - connections between those who create music, as well as those of us who love music," says Evan Greene, Chief Marketing Officer of the Recording Academy.

    Muzooka, which helps artists and their teams manage their media assets across multiple platforms from a central hub, has been gathering momentum in recent months thanks to a number of new partnerships.

     

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