藝人從預料之外的來源獲得假的Spotify播放次數

  • 流覽次數:: 130
  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201812/2409:27
    ◎自數位時代開始以來,藝人就一直在尋找與系統對決的方法以努力提升他們的職業生涯,現在要購買假的YouTube觀看次數、Twitter的關注人數、Facebook的好友和粉絲、播放清單的排名,以及其他任何似乎可以驗證藝人受歡迎程度的數字都很容易,它已經到了唱片公司甚至不再那麼關心數字直到它們變得如此之大且牽涉到潛在的金流量而幾乎不可能偽造的程度。Spotify的播放數字也無法免疫,因為藝人已經找到了新的且聰明的方法來提高他們的串流總次數,而有一個新的虛假次數來源不是來自藝人而是粉絲。

    ◎根據BuzzFeed的報導,超級粉絲現在正涉入虛假串流次數的業務中,他們努力主動提供一些幫助給他們最喜歡的藝人。顯然K-Pop團體BTS的粉絲們就決定將他們最近發行的作品送上冠軍寶座,有些甚至採用了大規模的策略來實現這一目標。他們的做法就是,美國的粉絲會在各個音樂串流服務上創建帳戶用來播放BTS的音樂,之後透過Twitter、電子郵件或Slack將帳戶登錄資訊分發給其他國家的粉絲,然後超級粉絲就不斷地串流播放BTS的音樂,有時甚至同時使用多個裝置;許多粉絲甚至使用虛擬專用網絡(VPN)來透過世界各地的幾個不同伺服器重新路由用戶的流量來偽造他們的位置。一個BTS的粉絲團甚至表示,它分發了超過1000個Spotify的登錄資料,讓美國有更多人可以串流播放BTS的音樂,以增加在Spotify的排行榜上的排名,而這也會反過來影響到Billboard的排行榜。

    ◎如果你認為這只是發生在BTS上的單獨案例那就錯了,2017年Harry Styles的粉絲也做了同樣的事情。情況是這樣的,如果粉絲真的有在聽歌曲,那實際上算是假的播放次數嗎?它只是表明,我們目前倚靠的數位指標可能實際上並不能衡量真正的人氣。在以往實體銷售的日子裡,粉絲很少購買超過一份產品,因此銷售可以真正衡量出產品的受歡迎程度。如果一個粉絲可以聽一首歌數百甚至數千次,這樣的衡量指標需要再商榷。

    詳細全文:

    Artists have been finding ways to game the system since the digital age began, often in the form of purchasing likes or subscriptions, but streaming isn't immune either. Here we look at the tactics employed by some artists to dramatically boost their streaming numbers.

    Guest post by Bobby Owsinski of Music 3.0

    Throughout the digital age, artists have learned to game the system in an effort to move their careers ahead. It's easy to buy fake YouTube views, Twitter followers, Facebook friends and followers, playlist rankings, and just about anything else where the number seems to validate the artist's popularity. It's gotten to the point where labels don't even care much about numbers anymore until they get so large that its virtually impossible to fake because of the potential amount of cash involved. Spotify plays haven't been immune either, as artists have found new and clever ways to upping their stream totals, but there's a new source of fake plays and it's not coming from artists. This time its the fans.

    Superfans are now getting into the fake stream business in an effort to offer some unsolicited help to their favorite artist, according to BuzzFeed. Apparently the fans of the K-Pop band BTS were determined to make a recent release go to number 1, and some even employed a widespread strategy to pull it off.

    Here's what they did. Fans in the US created accounts on various music streaming services in order to play BTS's music, and then distributed the account logins to fans in other countries via Twitter, email, or Slack. The superfans then streamed BTS's music continuously, sometimes even using multiple devices at once. Many of the fans went as far as to use a virtual private network (VPN), which reroutes a user's traffic through several different servers across the world, in order to fake their locations.

    One BTS fan group even said it distributed more than 1,000 Spotify logins to make it appear as though more people in the US were streaming BTS music in order to increase the Spotify chart chart position, which in turn would also influence Billboard's charts as well.

    If you think this is isolated to just BTS, that's not the case. Harry Styles fans did much the same thing in 2017.

    Here's the thing though – if the fans are actually listening to songs, is that actually fake? It just goes to show that the digital metrics that we live with today might not actually be measuring true popularity after all. Back in the days of physical sales, fans rarely bought more than 1 copy of a product, so sales truly measured the popularity of the product. If one fan can listen to a song for hundreds, even thousands of times, what exactly does that measure?

    Maybe we don't have a handle on digital metrics these days after all.

    Hypebot

    https://bit.ly/2UVmG6l