蘋果捆綁軟體銷售是對Spotify的直接攻擊-這是原因

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  • 蘋果捆綁軟體銷售是對Spotify的直接攻擊-這是原因

      202012/0903:45

    ◎蘋果公司將電視,遊戲,新聞,存儲和Apple Music服務捆綁為一個月費的新計劃,被許多人認為是對Spotify的直接攻擊,Spotify的訂戶通常還從Apple購買一項或多項服務。
    ◎據報導,Apple最快將於10月推出一系列捆綁服務,這將使每月費用比現在的個人費用低。根據Bloomberg日前一篇文章,“Apple One”將以每月單一價格,將Apple Music,電視,新聞,遊戲和雲端存儲服務整合在一起。
    ◎由於許多Spotify訂戶也是Apple訂戶。只需一次付費即可將Apple Music與這些附加服務整合在一起,足以促使當前的Spotify用戶刪除其訂閱,並改為使用Apple Music。畢竟,為什麼要為兩個基本上提供相同服務的音樂訂閱付費?
    ◎據報導,Apple綑綁將分為幾層,基本層包括Apple Music和Apple TV +。價格較高的中階層還將包括Apple Arcade遊戲服務,最昂貴的層級包括Apple News +以及用於文件和照片的iCloud儲存。顯然,如果您使用的Apple服務越多,切換到Apple Music的可能性就越大,例外情況可能是Amazon Prime用戶。
    ◎儘管Apple似乎正在努力推出綑綁銷售,但在音樂方面似乎仍有一些障礙需要克服。據報導,Apple與主要唱片公司的最新許可協議明確指出,音樂不應與其他服務捆綁在一起。雖然各大唱片公司可能願意重新談判之前的交易,但與標準的音樂許可交易相比,制定捆綁交易中的版權使用費分配可能會很複雜,並且需要更多時間。不過,任何音樂授權人都不太可能會阻礙Apple綑綁的發展,畢竟這意味著另一個收入來源。

    詳細全文:

    Apple’s new plan to bundle its TV, gaming, news, storage and Apple Music services into one monthly fee could is considered by many to be a direct assault on Spotify, whose subscribers often also pay for one or more services from Apple.
    Guest post by Bobby Owsinski of Music 3.0
    Apple is reportedly about to launch a series of bundled services as soon as October, which will provide a lower per month cost over the individual fees as they are now. According to an article in Bloomberg last week, Apple Bundles, internally labeled as “Apple One,” will consolidate Apple Music, TV, News, Gaming and cloud storage services together under a single monthly price.
    While many feel that such a move might be for the benefit of Wall Street, which adores recurring revenue streams, it’s also possible that Apple’s sights are on Spotify as well.
    Many Spotify subscribers are also subscribers to one or more of Apple’s services other than music. Consolidating Apple Music with those additional services for a single fee might be enough of a push to get current Spotify users to delete their subscriptions and switch to Apple Music instead. After all, why pay for two music subscriptions that provide essentially the same service?
    Apple Bundles will reportedly come in tiers, with the basic tier including Apple Music and Apple TV+. A mid, higher priced tier will also include the Apple Arcade gaming service, with the most expensive tier including Apple News+ as well as iCloud storage for files and photos.
    Obviously, the more Apple services you already use, the more likely you are to switch to Apple Music regardless of the music streaming service that you already use. The exception to this might be the typical Amazon Prime user, who’s already receiving a version of Amazon Music as part of the Prime package, even though that’s probably not the reason why they’re a Prime member.
    Although Apple appears to be inching its way towards its Bundles launch, there appear to be some obstacles to overcome on the music side. It’s been reported that Apple’s latest licensing deal with the major labels expressly states that music is not to be bundled with other services. While the majors are probably willing to renegotiate the previous deal, working out the royalty split on a bundled deal can be complicated and require more time than a standard music licensing deal.
    Still, it’s unlikely that any of the music licensors will stand in the way of Apple Bundles, which will mean another revenue source during a time when new sources are being tapped out. That said, it’s one more reason why indie streaming services will find it harder to survive with each coming year.

     

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