◎非洲音樂串流媒體市場發生一件有意思的事，電信業者正在發揮關鍵影響力。 例如：在衣索比亞，衣索比亞電信公司Ethio Telecom與一家名為Awtar Multimedia的公司合作推出了一款音樂串流媒體應用程式：Awtar Music。它將以該國的幾種語言提供衣索比亞音樂目錄，並且還可以選擇購買單曲和專輯。
One of the interesting things about the early days of the music-streaming market in Africa is the way telcos are taking a key role. In Ethopia, for example, telco Ethio Telecom has teamed up with a company called Awtar Multimedia to launch a music-streaming app: Awtar Music. It'll feature a catalogue of Ethiopian music in several of the country's languages, and there will also be the option to buy songs and albums.
"The creators of the app have also developed a structure to ensure that all creatives included in the split sheet for the song – such as singers, lyricists, music arrangers, melodists and producers – receive a 20% share of the profit from the song," reported Music in Africa.