解釋YouTube的Art Tracks如何運作

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  • 解釋YouTube的Art Tracks如何運作

      201812/0303:26
    ◎由於不是每一首上傳到YouTube的歌曲都伴隨有MV或視覺內容,因此YouTube推出了「Art Tracks(藝術曲目)」,它可以自動為這些藝人的音軌填充影像。

    ◎如果過去幾個月你曾在YouTube上聽過音樂,那麼幾乎一定有碰過Art Tracks,這些曲目可以透過專輯封面和顯示藝人、曲目標題和專輯標題的文字來辨別。作為內容創作者,你可能想知道這些影片怎麼來的以及為何它們會出現在你的頻道。Art Tracks簡而言之就是YouTube把可能沒有官方MV的音頻傳輸到其影片平台上的方式。當曲目在沒有附帶官方MV的情況下傳送到YouTube時,它們將顯示為Art Tracks,此格式將會讓專輯組織、播放清單和分享等有更好的方式呈現,同時把目錄中的任何空白處填好。透過Art Tracks,YouTube可以創建一個專輯播放清單,其顯示方式與其他音樂訂閱服務組織其內容的方式類似,從而使粉絲更容易對操作直接上手並在YouTube平台上完整聆聽你的新專輯。

    ◎任何發行到YouTube上的歌曲都會被自動創建Art Tracks,並將其在你的YouTube音樂檔案夾中歸類為「歌曲」。如果某位藝人後續將MV上傳到其頻道上,則此首官方MV將會在YouTube的搜尋引擎中列為優先結果並且更加突顯,但只有Art Tracks被視為「歌曲」。雖然Art Tracks會自動填充YouTube上的藝人主題頻道,但將原創內容上傳到你的YouTube頻道還是有絕對的優勢,頻道所有者無法手動更新自動生成的Art Tracks的說明或註釋。YouTube的功能,例如鍊接到零售通路、影片和播放清單等,僅適用於用戶上傳的原始內容,因此官方影片是你營銷活動的重要組成部分,且需要使用Art Tracks來完整填充你的專輯。

    ◎YouTube一直是音樂消費的熱門集散地,隨著該平台的發展,藝人頻道將成為所有藝人媒體和受眾發展的中心樞紐。通過Art Tracks,聆聽體驗只會越來越好。

    詳細全文:

    Since not every song arrives on YouTube with an accompanying music video or visual content, YouTube has introduced Art Tracks, which automatically populates artist's audio tracks for them.

    Guest post by Chris Lejuez of The Orchard's The Daily Rind

    If you've listened to music on YouTube within the past several months you almost certainly have come across Art Tracks, which are recognizable by the album artwork and text displaying the artist, track title, and album title. As a content creator, you may be wondering where these videos come from and why they're on your channel.

    So, what are Art Tracks? To put it simply, Art Tracks are YouTube's way of pulling audio into their video platform that may not have an official video.

    When tracks are delivered to YouTube without an accompanying official video, they appear as Art Tracks. This format allows for better album organization, playlisting, sharing and more, while backfilling any gaps in your catalog. With Art Tracks, YouTube is able to create an album playlist displaying similarly to the way other music subscription services organize their content, making it easier for fans to dive right in and listen to your new album in full on the video site.

    On YouTube Music, Art Tracks are automatically created for any song that is distributed to YouTube and are categorized on your YouTube Music profile as "Songs." If an artist has a music video uploaded to their channel for any given track, this official music video will be given priority within YouTube's search engine and will be featured more prominently but only Art Tracks are considered "Songs."

    Although Art Tracks will automatically populate artist topic channels on YouTube, there are definitely advantages to uploading original content to your YouTube channel. Channel owners cannot manually update the descriptions or annotations of automatically generated Art Tracks. YouTube features, such as linking out to retail outlets,videos, and playlists, are only available on the user's uploaded original content. Therefore, official videos are an important part of your marketing campaign while Art Tracks are needed to populate your album in full.

    YouTube has always served as a popular destination for music consumption and as the platform evolves, artist channels will become the central hubs for all artist media and audience development. With Art Tracks, the listening experience is only getting better.

    Hypebot

    https://bit.ly/2KCp6C7