調查顯示付費串流將會在今年超過免費串流

  • 流覽次數:: 161
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
    • 201904/0203:28

    ◎根據娛樂零售商協會ERA的最新數據,Spotify、Apple Music、Amazon和其他付費音樂串流服務在把免費用戶轉換為付費方面做得更好。「串流媒體使得為音樂付費再次變得流行。」

    ◎已經有更多的男性付費使用串流音樂,付費的比例為24.3%,使用免費的比例為23.9%;也有更多25-34歲的人付費使用串流音樂,付費與使用免費的比例分別是34.9%和27.9%。35-44歲和45-54歲這兩個年齡段的付費與使用免費比率都相當接近,不會對付費串流音樂產生負面影響。只有25歲以下和55歲以上的人喜歡免費音樂服務。總體而言,較多人喜歡免費串流(21.5%)而非付費串流(20.6%)。但如果目前的趨勢持續下去,付費串流將會在今年晚些時候超過免費並繼續增長。統計數據表明,串流服務的下一個戰場將是女性和年齡較大的樂迷。

    詳細全文:

    Spotify, Apple Music, Amazon and other paid music streaming services hare doing a better job of converting free users to paid, according to new figures from the Entertainment Retailers Association (ERA). "Streaming has made it fashionable to pay for music again."

    Already more males pay to stream music - 24.3% paid vs. 23.9% free, and more 25-34 year-olds pay 34.9% vs. 27.9% free. By narrower margins 35-44's and 45-54's also aren't adverse to paying to stream music, according to the EU based trade group.

    That leaves only under 25's and 55 and older favoring free music services. When combined, overall more people stream for free (21.5%) rather than pay (20.6%). But if current trends hold, paid streaming will overtake free later this year and continue to grow.

    ERA CEO Kim Bayley said, "Ten or 15 years ago popular opinion had it that it was all over for the music business and people would no longer pay for music. These figures are a striking vindication of the innovation and investment of digital services."

    "What is all the more remarkable is that the likes of Spotify and YouTube also offer fantastic free services, funded by advertising," he continued. "These figures suggest that music fans increasingly believe that the added features offered by paid-for services, and the curation which enables them to navigate literally millions of tracks, are definitely worth the money.

    The stats indicate that the next battleground for streaming services is female and older music fans.

     

    Hypebot

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