調查顯示Spotify在荷蘭目前已被安裝在33%的智慧型手機上

  • 流覽次數:: 46
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 調查顯示Spotify在荷蘭目前已被安裝在33%的智慧型手機上

      201904/0903:48

    ◎移動產業研究網站Telecompaper發布了一些關於荷蘭音樂串流媒體應用程式受歡迎程度的新數據。根據該公司最新的荷蘭應用程式市場報告,它將Spotify封為領導者,其應用程式在荷蘭目前已被安裝在33%的智慧型手機上,而Apple Music落後了不少,安裝率只有5%。

    ◎Telecompaper還表示,大約60%的Spotify應用程式用戶每天都有在使用它,相比之下,Apple Music的用戶每天使用的比率為25%。

    ◎一般在比較Spotify和Apple Music的數字時都會略為警惕,因為Apple預設的「音樂」應用程式的用戶與其串流服務的實際訂閱者之間會有混淆,而這種混淆由某些其他研究公司誤報之後又被科技網站廣泛的重複報導。然而,在這份報告中,Telecompaper顯然正確地區分出其中的差異。

    詳細全文:

    Mobile-industry research site Telecompaper has published some new figures on the popularity of music-streaming apps in the Netherlands. It pegs Spotify as the leader, with its app now installed on 33% of Dutch smartphones, according to the company's latest Dutch Apps Market report. It suggests that Apple Music, on 5%, is some way behind.

    Telecompaper also claims that around 60% of the Spotify app's users are using it on a daily basis, compared to 25% for Apple Music.

    We're always slightly wary of figures comparing Spotify and Apple Music, due to the confusion (as misreported by certain other research firms and then repeated widely by tech sites) between users of Apple's default 'Music' app, and actual subscribers to its streaming service. In this case, however, Telecompaper appears to be correctly (for the purposes of a Spotify comparison) focusing on the latter.

     

    Musically

    https://bit.ly/2SgdC9w