◎終極格鬥冠軍賽(UFC)還在不斷壯大。美國的電視觀眾在大流行隔離期間在ESPN上的電視觀眾已激增至100萬以上。現在，UFC正在推出自己的音樂串流媒體應用程式「UFC Ultimate Sound」，被譽為有史以來第一款音樂串流媒體應用程式，它使UFC運動員有機會通過音樂和內容，與世界各地的粉絲直接聯繫。
◎對於音樂版權所有者來說，有趣的一點是：「UFC Ultimate Sound」有一個訂閱元素，該元素現已在iOS和美國的Google Play商店中提供。經過兩週的免費試用後，如果人們想繼續使用該應用程式，則必須升級到每月9.99美元的訂閱費用。
Mixed martial artist brand UFC is obviously huge, and still getting bigger – during the pandemic, its TV audience in the US has surged above a million on ESPN during pandemic quarantine.
Now, UFC is launching its own music streaming app: UFC Ultimate Sound, dubbed “the first-ever music streaming app that allows UFC athletes the opportunity to directly connect with fans around the world through music and content”.
In effect, it’s a Spotify-esque music streaming app designed specifically for UFC super-fans, complete with mixes curated by UFC athletes. It even promises to feature music listened to by UFC athletes themselves while training.
The interesting bit for music industry rightsholders: there’s a subscription element to UFC Ultimate Sound, which is available now on iOS and the Google Play Store in the US. After a two-week free trial, if people want to continue using the app, they have to upgrade to a $9.99-per-month sub for access.
UFC Ultimate Sound has been made possible by two B2B companies:
(i) Norway-based ACX Music, whose international team of musicians, DJs, producers and curators say they specialize in “creating the right kind of music atmosphere for any brand, event and audience”; and
(ii) Australia-based music technology and licensing specialist Tuned Global, which provided the music streaming tech for the UFC app, including custom branded applications, in addition to a content delivery network, hosting and more.
“WORKING CLOSELY TOGETHER WITH UFC, WE FEEL UFC ULTIMATE SOUND IS THE FIRST STEP IN A NEW DIRECTION FOR BOTH THE MUSIC INDUSTRY AND PROFESSIONAL SPORTS.”
SVEIN SORGARD, ACX MUSIC
The app offers UFC fans features such as a music player, videos, playlists, programmatic radio and lyrics.
Svein Sorgard, ACX Music CEO, said: “It’s all about bridging a gap between fans and their favorite sport. With UFC Ultimate Sound, we can finally connect fans and fighters on a new level. Music brings people together and we’ve given them a place to meet.
“Every mix is inspired by UFC and the fighters and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports.”
“WE ARE PROUD TO BE THE FIRST BRAND IN THE WORLD TO OFFER FANS THE OPPORTUNITY TO CONNECT WITH UFC AND FIGHTERS IN A WAY NEVER SEEN BEFORE.”
TRACEY BLECZINSKI, UFC
UFC Senior Vice President of Consumer Products Tracey Bleczinski said: “UFC is always at the forefront when it comes to fan engagement. We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before.
“Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”
In addition to the UFC app, Tuned Global has previously struck music tech and/or licensing partnerships with brands such as Coca Cola, Warner Music Group, Virgin Mobile, Universal Music Group, Line Music, Pizza Hut and Samsung.Music Business Worldwide