◎The Weeknd 上週末與TikTok和VR新創公司Wave聯手舉辦現場音樂會，獲得巨大的成功。
◎TikTok表示，“ The Weeknd Experience”在8月7日至10日之間的觀看總觀看次數超過200萬，在觀看高峰時，有多達275,000人同時觀看。同時，隨附的#TheWeekndEXP標籤，迄今在TikTok上已有超過16億觀看次數。
◎TikTok播出的節目中隨附了限量版商品“Weeknd x TikTok”，該商品已為「Equal Justice Initiative」慈善機構募款35萬美元。此外，貝魯特爆炸事件發生後，(Weeknd)向「Global Aid for Lebanon」捐款30萬美元，援助黎巴嫩。
The Weeknd teamed up with TikTok and VR startup Wave for a live concert last weekend, and it seems to have been a big success.
TikTok said that ‘The Weeknd Experience’ notched up more than 2m total views over its showings between 7-10 August, with as many as 275,000 concurrent viewers at its peak. Meanwhile, the accompanying #TheWeekndEXP hashtag has so far seen more than 1.6bn video views on TikTok.
Note, the concert is now being taken to other platforms: at 3pm ET today (13 August) a “Director’s Cut” will be broadcast on YouTube, Facebook and Twitter as a livestream (to clarify: a rebroadcast of the concert, but people will be watching it at the same time together).
The TikTok broadcasts came with an accompanying ‘Weeknd x TikTok’ collection of limited-edition merch, which has raised $350k for the Equal Justice Initiative charity.
And, in separate ‘The Weeknd is a thoroughly good egg’ news, he’s donated $300k to Global Aid for Lebanon, following the recent explosion in Beirut.