音樂人將來必須付費才能使用完整的Spotify for Artists服務

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  • 作者: 音樂地圖
  • 音樂人將來必須付費才能使用完整的Spotify for Artists服務

      201812/0208:42
    ◎Spotify執行長Daniel Ek透露,音樂人和活動主辦商將來必須付費才能使用完整的Spotify for Artists服務。Daniel Ek在該公司法說會議上概述了他對該公司的未來發展看法,並描述了為藝人和活動主辦商所設的「免費增值」模式。

    ◎藝人和經紀人員將免費獲得一套限量的套裝工具,但必須付費才能獲得完整的服務內容。Daniel Ek表示,數據「非常不可能」成為要花錢購買的工具,他說道「我們在市場營銷方面的策略與我們在Spotify的其他部分都相同,也就是免費增值業務,這意味著藝人和廠牌可以免費獲得一定數量的產品,而其他部分我們則會收費。」

    ◎Spotify不久前才宣布目前擁有25萬創作者使用該平台,且目前允許創作者在沒有唱片廠牌或分銷商的情況下將音樂直接上傳到該平台。

    詳細全文:

    Musicians and promoters will have to pay to use the full Spotify for Artists service in future, revealed Daniel Elk, Spotify's CEO.

    Elk outlined his vision for the company in the firm's earnings call last week, describing the 'freemium' model for artists and promoters.

    Artists and managers will receive a limited suite of tools for free, but will have to pay for the full range of services. Data is "very unlikely" to be a tool that costs money, according to Elk.

    Elk said: "Our strategy in our marketplace side of the business is the same as we have on the rest of Spotify, which is it's a freemium business, meaning there will be a certain amount of products which artists and labels can get for free, and there are others which we will charge money for."

    This comes at a time that Spotify has quarter of a million creators using the platform, and allowing uploading music directly to the platform without a label or distributor. Unsurprisingly this is to the annoyance of major labels.

    Dj Mag

    https://bit.ly/2zb5oZD