音樂權利管理平台AdRev宣布已向藝人、出版商支付超過1億美元

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  • 音樂權利管理平台AdRev宣布已向藝人、出版商支付超過1億美元

      201809/0714:46

    ◎音樂權利管理服務暨平台AdRev宣布,他們已經向他們不斷增加的藝人、出版商、電視和電影製作資料庫支付了超過1億美元。
    ◎該公司代表YouTube上超過3.2億支影片中的音樂版權。AdRev的總裁Noah Becker表示「音樂版權持有人將YouTube上的權利轉讓給他們的分銷商,希望獲得最好的結果,但通常會錯失他們線上影片收入的很大一部分。我們認知到YouTube天生的驅動收入、受眾、分析和營銷的能力,我們已經建立了一個由30名專職人員組成的團隊,這些團隊熟稔YouTube的所有事物。該團隊擁有各種內部專有技術,以及該領域內其他領先技術專家的組成,我們持續能夠在新客戶加入的前6個月內將收入提高100%」。
    ◎隨著Facebook和Instagram推出音樂協議,AdRev也準備在這兩個平台進行權利的管理和版稅支付。該公司已經通過監控諸如Instagram影片重新發佈到YouTube之類的內容實現了收入的大躍進。

    詳細全文:

    AdRev, the music rights administration service and platform, announced today that they have paid out over $100 million to their growing roster of artists, publishers and TV and film production libraries.
    The company represents music rights found in over 320 million videos on YouTube. “Music rights holders handing over YouTube claiming rights to their distributors hoping for the best, generally are missing a large part of their online video income,” says AdRev President Noah Becker.
    “We recognize YouTube’s innate ability to drive revenue, audience, analytics and marketing. Understanding this, we have built a team of 30 dedicated staff members, that live and breathe all things YouTube. Couple that team with a variety of in-house proprietary tech and joint ventures with other leading technologists in the space, and we’re consistently able to drive revenue upwards of 100% within the first 6 months for newly onboarded clients” explains Becker.
    As Facebook and Instagram rols out music deals, AdRev is ready to administer rights and royalty payouts there, as well.
    The company has already seen a leap by monitoring things like Instagram videos getting re-posted to YouTube. “We’ve only seen the tip of the iceberg,” says AdRev’s VP of Content Strategy Matt Whitmire, “Content from other platforms is often re-posted in almost near real time to YouTube – getting those unlicensed re-posts claimed expeditiously is one of the key factors in driving revenue and adding value for our clients.”

    Hypebot
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