AdRev, the music rights administration service and platform, announced today that they have paid out over $100 million to their growing roster of artists, publishers and TV and film production libraries.
The company represents music rights found in over 320 million videos on YouTube. “Music rights holders handing over YouTube claiming rights to their distributors hoping for the best, generally are missing a large part of their online video income,” says AdRev President Noah Becker.
“We recognize YouTube’s innate ability to drive revenue, audience, analytics and marketing. Understanding this, we have built a team of 30 dedicated staff members, that live and breathe all things YouTube. Couple that team with a variety of in-house proprietary tech and joint ventures with other leading technologists in the space, and we’re consistently able to drive revenue upwards of 100% within the first 6 months for newly onboarded clients” explains Becker.
As Facebook and Instagram rols out music deals, AdRev is ready to administer rights and royalty payouts there, as well.
The company has already seen a leap by monitoring things like Instagram videos getting re-posted to YouTube. “We’ve only seen the tip of the iceberg,” says AdRev’s VP of Content Strategy Matt Whitmire, “Content from other platforms is often re-posted in almost near real time to YouTube – getting those unlicensed re-posts claimed expeditiously is one of the key factors in driving revenue and adding value for our clients.”