◎音樂產品管理應用程式Merch Cat推出了Merch Cat Fan應用程式，這是一個以直播節目為中心，直接與粉絲連結的銷售工具。粉絲可以使用它在現場表演或任何時間購買商品，藝人則可以獲得購買的數據。
◎藝人還會受益於該應用程式與Merch Cat的庫存管理和銷售追踪系統的整合，這項整合會將所有的交易匯集到一個用於報告、分析和管理的中央數據庫中。Merch Cat Fan還讓藝人在粉絲註冊時就能獲取他們的數據，從而可以進一步在線下與他們有所連結。
◎Merch Cat Fan目前已在iTunes App Store提供免費下載，Android版本正在開發。
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
At live shows, fans can skip merch table lines, pick up items at the show or have them shipped later. They can share purchases on social media, and their friends can buy merch and have it shipped. Fans can also use the app to purchase merch at any time, whether or not a band is currently on tour.
Artists also benefit from the Fan app's integration with Merch Cat's inventory management and sales tracking system, which funnels all transactions into a central database for reporting, analytics, and management. Merch Cat Fan also allows artists to capture fan data at sign-up, allowing for further engagement down the line.
"80% of merch sales take place at live shows vs. web stores, so we designed Merch Cat Fan to capitalize on the excitement that takes hold of fans at live concerts to commemorate the moment, all while removing the things they hate, like waiting on long lines and carrying things around," said Vanessa Ferrer, Founder and CEO of Merch Cat. "Further, they can buy things once they arrive home, and people who did not attend can also get in on the action."
Merch Cat Fan is available now free in the iTunes App Store, with an Android version in development. The Fan app is launching with Magnets & Ghosts, the side project of Collective Soul's Dean Roland and Ryan Potesta, with more artists being added daily..