◎新的綜合藝人經紀暨數位行銷公司Sweetshop成立，並在洛杉磯、倫敦、上海、曼谷、奧克蘭、雪梨和墨爾本設立辦事處。該公司由執行長Angus Imlach創立，他曾在Crowdmix擔任洛杉磯的藝人總監，其核心團隊包括前環球音樂國際行銷總監Jamie Hole、藝人經紀人和音樂節策展人Ross Patel，及音樂公關人員Dave Morley。
◎Jamie Hole擔任Sweetshop國際音樂總監，此前他負責環球英國廠牌（Virgin EMI、Island、Polydor、Decca和Capitol）的國際發展和規劃，以及環球的美國東岸廠牌群（Republic、Island、Def Jam和Motown Records）的國際行銷和促銷活動，並為包括Sam Smith、Emeli Sande、Robbie Williams、Iggy Azalea、The 1975、Justin Bieber、Rihanna、Kanye West和Bon Jovi等藝人推出計劃。Sweetshop的全球活動暨營運總監Ross Patel，曾擔任Glastonbury音樂節和秘密花園派對的策展人。
◎Sweetshop目前正在為一輪融資做準備，它將把傳統音樂經紀與線上創作人才結合起來，並且已經為像是Ed Sheeran、模仿藝人The Singing Dentist、社群媒體惡搞創作者Kevin Freshwater和Goubtube等開發內容、策略和合作夥伴關係。該公司還成立了一個音樂加速器計劃，以幫助增加藝人的粉絲；訂閱服務則專為希望在社群網絡上發展的各種規模的音樂藝人而設計。
New integrated talent management and digital marketing agency Sweetshop has launched with offices in Los Angeles, London, Shanghai, Bangkok, Auckland, Sydney, and Melbourne.
The company was founded by CEO Angus Imlach, who previously served as the LA-based talent director at Crowdmix, while its core team includes the likes of former international marketing director for Universal Music, Jamie Hole, artist manager and festival curator Ross Patel, and music publicist Dave Morley.
Hole, who joins Sweetshop as international music director, was previously responsible for the international development and planning of Universal's UK labels (Virgin EMI, Island, Polydor, Decca and Capitol) as well as international marketing & promotions for Universal's US East Coast Label Groups (Republic, Island, Def Jam and Motown Records). He has overseen global strategy and launch plans for artists including Sam Smith, Emeli Sande, Robbie Williams, Iggy Azalea, Disclosure, The Vamps, John Newman, Jack Garratt, The 1975, Justin Bieber, Rihanna, Kanye West, Bon Jovi and The Killers.
Patel, who joins as Sweetshop's global events & operations director, previously managed the Motion venue and Eton Messy imprint, in addition to serving as a festival curator for Glastonbury and the Secret Garden Party, while Morley has previously led PR campaigns for the likes of Solomun, Guy Gerber, Amine Edge & Dance, Darius Syrossian, Andhim, Adana Twins and Theo Kottis.
Sweetshop is currently preparing for a round of funding, however, it is set to combine traditional music management with online creator talent and is already developing content, strategy and partnerships for the likes of Ed Sheeran, parodist, The Singing Dentist, social media prankster Kevin Freshwater and Goubtube.
The agency has also built a music accelerator programme to help raise an artist's following. The subscription service is designed for music artists of all sizes who want to grow a presence on social networks.