音樂發行商對印度不斷發展的市場提出挑戰

  • 流覽次數:: 235
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • 音樂發行商對印度不斷發展的市場提出挑戰

      202001/0602:23

    ◎音樂發布機構(ICMP)最近剛在孟買舉行最新的董事會會議,該代表團與印度政府、音樂業界和媒體進行會談。董事長(Chris Butler)說,之所以來到印度,是因為它是一個充滿希望的市場:目前是世界第15大市場。然而,我們還需要釋放其增長潛力。
    ◎根據(IFPI)的數據,印度確實是2018年音樂唱片收入的第15大市場,當年的貿易價值成長24.5%,達到1.56億美元。然而,在唱片集會機構(CISAC)的最新年度報告中,印度的音樂收藏在2018年僅排名全球第47位:成長27.5%,至560萬歐元。
    ◎ICMP總幹事(John Phelan)概述印度出版商面臨的機遇和挑戰。他說:串流媒體占主導地位,印度有8億支智慧手機,其中4.5億為不到26歲的年輕人,行動數據零售價最低,將透過DSP與訂戶捆綁在一起,以防止盜版。76%的印度人說他們使用了盜版音樂資源,「但這是一個音樂市場,目前障礙與機遇並存,嚴重的障礙需要克服」。

    詳細內文:

    Music-publishing body ICMP has just held its latest board meeting, in Mumbai, as part of a week-long delegation to India to hold talks with the government, music-industry entities and media in the country.
    “We came to India because it’s a promising market – currently the 15th largest in the world. However, we also need to release the handbrake on its potential for growth,” said chairman Chris Butler. “Our job is one of problem-solving for music publishers and our governmental meetings have travelled significant further distance down that road.”
    India was indeed the 15th largest market for recorded-music revenues in 2018, according to the IFPI, having grown by 24.5% to a trade value of $156.1m that year. However, in collecting-societies body CISAC’s recent annual report, India only ranked 47th globally in 2018 for music collections on that side of the industry: 27.5% growth to €5.6m.
    ICMP’s director-general John Phelan outlined the opportunities and challenges in India for publishers. “Streaming is dominant, there are 800 million smartphones, 450 million people younger than 26, there’s the lowest mobile data retail prices and our companies have worked against piracy by bundling DSPs with telco subscriptions,” he said. “However, it’s a music market currently characterised as much by obstacles as opportunities. Serious roadblocks need surmounting. Several large DSPs have launched while illegitimately claiming a statutory license. India’s radio and TV networks have much progress to make in terms of taking fair licenses for use of broadcast music. At 60 years, ’term’ falls far short of almost every country worldwide. There is a ‘Value Gap’ problem which needs clarification and 76% of Indians say they use pirate music sources.”

     

    Musically
    http://bit.ly/2LbO1hg