音樂經銷平台Topspin已處於離線狀態

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  • 音樂經銷平台Topspin已處於離線狀態

      202008/1903:34

    ◎曾經被譽為音樂行業的救星,直接對粉絲經銷的平台Topspin Media已呈現離線狀態多日。
    ◎Topspin由Pro Tools和Shamal Ranasinghe的共同創建者(Peter Gotcher)於2007年創立,Shamal Ranasinghe現在是Pandora AMP團隊的高級成員。
    ◎2008年,前Yahoo!音樂總經理(Ian C. Rogers)被任命為Topspin執行長,並出現在Billboard的雜誌封面上。同年,Topspin被Billboard雜誌評選為“年度最佳獨立夢想家”。最高峰時,有超過35,000名音樂家,喜劇演員,唱片公司,經理和電影製片人使用Topspin。
    ◎ Topspin在許多方面都領先於潮流,但許多唱片公司還沒有準備好對粉絲直接展開營銷,而其他人則認為他們可以自己做。另外,為提供真正多樣化的服務,Topspin實在太難使用。
    ◎2014年,(Rogers)成為Beats Music的執行長,並帶走了Topspin,僅僅幾個月後,Beats將Topspin賣給了BandMerch和Cinderblock的所有者「Transom Capital Group」。此後,Topspin一直在下降,近年來在數十家創新競爭對手蓬勃發展之際,Topspin確幾乎沒有進行更新或推廣平台,如今Topspin已離線多日,Topsin或BandMerch對外都沒有正式發表評論。

    詳細全文:

    Once hailed as the savior of the music industry, direct to fan marketing platform Topspin Media has been offline for days.
    Topspin was founded in 2007 by Peter Gotcher, the co-creator of Pro Tools and Shamal Ranasinghe now a senior member of the Pandora AMP team
    Ian Rogers
    In 2008, former Yahoo! Music General Manager Ian C. Rogers was named CEO of Topspin and appeared on the cover of Billboard. That same year, Topspin was named Indie Visionary of the Year by Billboard magazine.
    At its peak, more than 35,000 musicians, comedians, labels, managers and filmmakers used Topspin.
    But in many ways, Topspin was ahead of the curve. Many labels were not ready to fully embrace direct to fan marketing and sales; while others thought they could just do it themselves.
    Also, in an effort to offer truly diverse services, Topspin was too difficult to use for many. Rogers and Mike King of the Berklee College of Music even created a now-defunct online college-level course to try to solve that problem and teach best practices.
    In 2014, Rogers became CEO of Beats Music and brought Topspin with him. But just months later Beats sold Topspin to Transom Capital Group, owners of BandMerch and Cinderblock.
    Topspin has been on the decline since
    In recent years, the new owners did little to update or promote the platform while dozens of innovative competitors flourished.
    Now offline for several days, neither Topsin or BandMerch have not responded to our inquires for comment.

     

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