音樂網站Pitchfork首次推出專門針對嘻哈音樂的新版面

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  • 音樂網站Pitchfork首次推出專門針對嘻哈音樂的新版面

      201809/0714:52

    ◎音樂網站Pitchfork首次推出了專門針對嘻哈音樂的新版面Levels,這是自從Pitchfork於2013年推出「The Pitch」部落格之後,5年來推出的第一個新版面,希望成為「嘻哈迷戀者的重要集散地」。
    ◎Levels由資深編輯Timothy "Timmhotep" Cornwall領導,此前他曾領導NPR音樂的嘻哈和R&B報導,並為MTV、Rolling Stone、Complex、VIBE和XXL等撰寫音樂作品報導。他的團隊包括員工作者Alphonse Pierre、撰稿人Stephen Kearse、Briana Younger以及特約編輯Sheldon Pearce。
    ◎Levels旨在透過簡短的即時新聞部落格公式,來審視現存於整個嘻哈流派中的廣泛主題及其與整個社會的交集,這種方法將使作者能專注於音樂和文化中的人、社群、對象、亞文化和子類型;一些早期的主題包括金錢、性和幽默,對當前嘻哈音樂的讀者來說聽起來是很熟悉的。首次亮相的內容也探討了「家庭」的主題,包括觀察Odd Future在推出第一個mixtape後成立10年來的文化影響,與女權主義饒舌歌手兼媽媽Bbymutha的對話,以及回顧關於家庭的經典饒舌歌曲。
    ◎Levels將會每日發布,並包括長篇調查新聞、啟發性的思維和藝人檔案。它也將推出一個新的每日播放清單「The Ones」,用於辨識基礎的嘻哈歌曲,現在已可以在Pitchfork的Spotify帳戶中找到。Levels也將在未來幾週推出嘻哈播客、時事通訊和影片系列。

    詳細全文:

    Pitchfork today debuted a new section dedicated to of hip-hop. “Levels," the first new section to launch on Pitchfork since “The Pitch” debuted in 2013, hopes to be "the essential destination for hip-hop obsessives."
    Levels is led by senior editor Timothy "Timmhotep" Cornwall. Previously, he led NPR Music's hip-hop and R&B coverage and wrote for music titles including MTV, Rolling Stone, Complex, VIBE, and XXL. His team includes staff writer Alphonse Pierre, contributors Stephen Kearse, Briana Younger, and contributing editor Sheldon Pearce.
    “With Levels, we’re aiming to add layers of depth to today’s hip-hop coverage,” said Cornwall. “We’re seeking to go beyond sensational headlines and hot takes to humanize our subjects and bring much-needed context to the conversation about this artform we love so much and the people who create it."
    Forgoing the short, breaking news blog formula, Levels is designed to examine broad themes that exist across the genre and their intersections with society at large. This approach will allow writers to focus on the people, communities, objects, subcultures, and subgenres within the music and culture. Some early themes - which will sound familiar to readers of current hip hop outlets - include money, sex and humor.
    Debut content also explores the theme of family, and includes a look at the cultural impact of the Odd Future collective 10 years after their first mixtape, a conversation with feminist rapper and mom Bbymutha, and a look at classic rap songs about family.
    Levels will publish daily and include longform investigative journalism, provocative think pieces, and artist profiles. It will also publish “The Ones,” a new daily playlist identifying essential hip-hop songs, which is available now on Pitchfork’s Spotify account. Levels will also be rolling out a hip-hop podcast, newsletter, and video series in the coming weeks.
    "As Pitchfork's rap coverage has grown, we’ve found an audience eager to make more meaningful connections with it,” said Pitchfork founder Ryan Schreiber. “Hip-hop has become a globally pervasive force, extending far beyond its musical roots, so expanding our editorial purview to reflect this is essential.”

    Hypebot
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