◎音樂許可授權平台Songtradr收購了全球音樂授權公司Big Sync Music。合併後的公司將為Songtradr客戶提供更多頂級品牌的訪問權限，並讓Big Sync可以直接使用Songtradr的大量曲目和專有技術平台。
◎此次收購是一筆數百萬美元的現金和股權的交易，同時也使Big Sync的聯合創始人Unilever Ventures成為Songtradr的少數股東。
◎Big Sync總部位於倫敦，在新加坡設有以亞太地區為重點的團隊，以及在紐約設有以北美和南美為重點的團隊，據稱Big Sync是全球最大的音樂買家，是包括Dove（多芬）、Johnnie Walker、三星、Amazon和立頓紅茶等主要品牌的全球廣告活動所使用音樂的來源。開放音樂授權交易平台Songtradr則代表來自190多個國家的40萬名藝人和曲目目錄。
Music licensing platform Songtradr has acquired global music licensing agency Big Sync Music. The combined companies will offer Songtradr clients more access to top tier brands and give Big Sync direct access to Songtradr's massive catalog and propriety technology platform.
The acquisition is a multi-million dollar cash and equity transaction that also results in Big Sync's co-founder, Unilever Ventures, becoming a minority shareholder in Songtradr.
Headquartered in London, with an APAC-focused team in Singapore and a North and South America-focused team in New York, Big Sync is said to be the largest global music buyer of its kind. Music is sourced for global advertising campaigns on behalf of major including Dove, Johnnie Walker, Samsung, Amazon and Lipton. Open music licensing marketplace Songtradr represents 400,000 artists and catalogs from 190+ countries.
"Big Sync's global footprint working with major international brands combined with Songtradr's technology and our growing community of artists, creates an unparalleled music licensing solution for all parties," stated Songtradr founder and CEO, Paul Wiltshire.
Big Sync CEO and co-founder, Dominic Caisley said,"Leveraging Songtradr's technology, we are now able to augment our services with streamlined access to a larger community of high quality music talent. Songtradr's data and technology infrastructure also allows Big Sync to match a brand's target product audience with data-matched selections of music. Combining this data intelligence with our teams' music supervision experience is a game changer and will provide our clients a more efficient and transparent service."