音樂軟體,聲音和服務 在2019年賺了8.84億美元

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  • 作者: 音樂地圖
  • 音樂軟體,聲音和服務 在2019年賺了8.84億美元

      202103/1610:55

    ◎ 2020年,人們對音樂價值的認識與日俱增。音樂創作的數位市場,從線上工作室到樣本庫等等。Midia Research已在其最新報告中試圖量化該市場,從全球估計有1,460萬音樂創作者開始,其中470萬實際上是自行發行音樂。
    ◎報告指稱,音樂軟體,聲音和服務在2019年創造了8.84億美元的收入。數位音頻工作站(DAW)花費3.36億美元;3.79億美元用於插件和VST(虛擬儀器);以及1.57億美元的聲音收入。Midia預計,到2027年,合併總值將達到18.6億美元,其中包括轉向訂閱和負擔得起的工具,以及擺脫昂貴的一次性購買軟體的銷售。
    ◎在這個領域中最具破壞力的公司可能是商業音樂行業中一個熟悉的名字:Spotify。它的Soundtrap線上錄音室可能仍然被更廣泛的行業所低估。Midia的報告認為,當唱片公司退出直接藝人計劃時,它們阻止了Spotify對唱片進行中間化處理,因此鬆了一口氣。唱片公司使Spotify停止了與今天的業務競爭,卻沒有意識到他們已經騰出手來競爭明天的業務,也就是說,串流媒體收入的持續上升趨勢,以及對音樂/技術新創公司投資的熱情不斷提高,主要唱片公司也可能會在音樂創作領域投入更多資源。從Roli到Artiphon等新創公司,過去都是從各大專業中進行投資的,但是音樂公司可能會在未來的創作工具中做出更大,更大膽的賭注。

    詳細全文:

    ‘Technology’ for making music is nearly as old as music-making itself – construct own ‘banging rocks round a campfire in the stone age was the GarageBand of its day’ Ted Talk here – but in 2020 there’s a growing awareness of the value in the digital market for music creation. From online studios to sample libraries and beyond.
    Midia Research has tried to quantify that market in its latest report, starting with an estimate of 14.6 million ‘music creators’ globally, of which 4.7 million are actually (self) releasing their music. And so: “Music software, sounds and services generated $884m in 2019,” claimed the report.
    It broke that down into $336m spent on digital audio workstations (DAWs); $379m on plugins and VSTs (virtual instruments); and $157m on sounds. By 2027, Midia expects the combined value to be $1.86bn, including a “shift towards subscriptions and affordable tools and away from expensive one-time- purchase software sales”.
    The most disruptive company in this space might turn out to be a familiar name from the commercial music industry: Spotify. Its Soundtrap online studio may still be underestimated by the wider industry. “The record labels were relieved that they had prevented Spotify from disintermediating them when it backed away from its direct artists initiative,” is how Midia’s report sees it.
    “While that is likely a case of pressing pause rather than hitting the stop button, Spotify can achieve its longer-term creator- focused aims without that step, leapfrogging to the top of the funnel. The labels stopped Spotify competing with their business of today without realising that they had given it a free hand to compete for their business of tomorrow.”
    That said, the continued rising tide of streaming revenues and a growing enthusiasm for music/tech startup investment may see the major labels putting even more resources into this music creation space too. Startups from Roli to Artiphon have taken investment from majors in the past, but perhaps there is scope for even bigger, bolder bets from music companies in creation tools ahead…

     

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