饒舌藝人Logic與Twitch簽署了七位數串流媒體合作夥伴關係

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  • 作者: 音樂地圖
    • 202010/1405:36

    ◎視頻遊戲直播公司宣布,饒舌藝人Logic已經與Twitch簽署了獨家協議,成為Twitch的第一位簽約音樂人。Logic未告知細節,根據饒舌藝人Logic告訴「The Verge」,新交易金額為七位數美金。
    ◎音樂正成為Twitch體驗中越來越重要的一部分,並且隨著現場直播取代了現場音樂生態系統,音樂對藝人來說至關重要。希望在場館關閉期間賺錢的藝人已經進入Twitch和Stageit等平台。與粉絲更多的被動觀看選項相比,Twitch上的視頻串流更具互動性,粉絲可以捐款,並通過Twitch的聊天功能與音樂家進行更直接的互動。
    ◎甚至在大流行之前,Emma McGann等藝人就利用整個平台上的即時串流媒體傳播了他們的音樂。整個音樂產業也注意到Twitch的成長;隨著越來越多的用戶將音樂上傳,美國唱片工業協會在6月提交了數千封刪除通知,無論好壞,這都反映出該平台音樂的增長。
    ◎饒舌藝人Logic日前宣布,他將在下一張專輯《No Pressure》發行後退出音樂領域。Logic將在Twitch首次發行該專輯。Twitch表示,饒舌藝人Logic每週都會前往Twitch進行直播,其中包括工作室會議,AMAs,遊戲和特別嘉賓。
    ◎Twitch拒絕評論任何其他潛在的簽約音樂人,但考慮到音樂在平台上的增長,與更多的音樂家合作也不足為奇。Twitch音樂總監(Mike Olson)在5月對《Rolling Stone》表示,長期以來追求的聖杯是如何將藝人與粉絲聯繫起來,而Twitch則釋放了這種優勢。

     

    詳細內文:

    Logic has signed an exclusive deal with Twitch to become the company’s first musician signing, the video game livestreamer announced on Monday — the latest milestone in Twitch’s growing music presence that has expanded amid the coronavirus pandemic. Without getting into specifics, Logic told The Verge the new deal is in the seven figures.
    “The Twitch community brings this amazing group energy that you don’t really get anywhere else,” Logic said in the announcement. “It’s something that we crave as artists but has been especially hard to come across the last few months. I want my Twitch channel to be a place of creation but also collaboration, and I know the Twitch community is going to love what we’ve got planned.”
    Music is becoming an increasingly prominent part of the Twitch experience, and it’s proven vital for artists as livestreaming has taken over the live music ecosystem. Artists looking to play shows for some cash while venues have been shut down have gone to platforms like Twitch and Stageit. Streams on Twitch are more interactive than more passive viewing options, with fans donating in virtual tip jars and interacting more directly with musicians through Twitch’s chat feature.
    Even before the pandemic, artists like Emma McGann have leveraged their entire music careers around livestreaming on the platform. The music industry as a whole is taking notice of Twitch’s growth too; as more users incorporate music recordings into their streams, the Recording Industry Association of America filed thousands of takedown notices in June, which for better or worse reflects a growing music presence for the platform.
    Logic, who last week announced he would retire from music following the release of his next album No Pressure, will debut the album early on Twitch for his first stream on Tuesday, three days before its official drop. H’ell take to Twitch for streams weekly and feature a mix of studio sessions, AMAs, gaming and special guests, Twitch said.
    Twitch declined to comment on any other potential music signings, but more musician partnerships wouldn’t be surprising considering music’s growth on the platform.
    “Logic embodies the evolution of Creators that we’ve seen over the last few years on Twitch. He came to Twitch as a gamer but understands the value of the Twitch community and how our passionate and engaged audience can also connect with and support his music,” Mike Olson, Twitch’s head of music, said in a statement. “This type of streaming partnership is new for Twitch but speaks to what is happening on the service with our growth across non-gaming content, and particularly the massive interest we’re seeing within music. We’re thrilled to have Logic join the Twitch team and look forward to seeing what he and his community will create next.”
    Olson said to Rolling Stone in May: “If you look at the addressable opportunity in terms of overall market size for gaming and music globally, they’re very close. The long-pursued holy grail is how you connect artists with fans, and Twitch unlocks that upside.”

     

    Rollingstone
    https://bit.ly/2WGraQv