黑膠銷量 30年來首次超過CD

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  • 作者: 音樂地圖
  • 黑膠銷量  30年來首次超過CD

      202101/0905:12

    ◎曾經光輝燦爛的CD在2000年代初期佔據統治地位,但此後一直穩定下行。注重質量的消費者將曾經過時的黑膠從瀕臨滅絕的邊緣帶回來,黑膠的銷量在30年來首次超過傳統CD。
    ◎CD曾經是2000年代早期所有音樂產品的王者,但是由於黑膠唱片的收入在30年來首次超過CD,CD的實力已大大下降。根據RIAA的2020年中期報告顯示,黑膠唱片的銷量大大超過CD銷量。
    ◎2020年上半年,黑膠唱片的銷售額為2.321億美元,同比增長3.6%,遠遠超出CD銷售額的1.299億美元。考慮到正處於大流行之中,很難相信任何實體產品的銷售額很高,但黑膠唱片的線上銷售似乎表現良好,但CD卻無法做到。令人驚訝的是,去年CD的表現相當不錯,銷售額與前一年相當。由於串流媒體已成為音樂消費的首選格式,CD在過去10年來收入持續下滑。
    ◎報告指出,串流媒體佔了上半年行業收入的85%,但已有跡象和預測顯示,串流媒體的增長將會放緩,付費串流媒體訂閱者很快就會達到飽和。加上大流行使廣告支持的串流媒體數字大受打擊(廣告客戶願意為廣告付費的價格正在下降),儘管音樂業務形勢良好,但可能正在接近新的現狀。

    詳細全文:

    The once mighty CD may have reigned supreme in the early 00s, but has since been on a steady downward trajectory. Meanwhile, quality conscious consumers have brought the once antiquated vinyl back from the brink of extinction, causing vinyl sales to surpass traditional CDs for the first time in 30 years.
    Guest post by Bobby Owsinski of Music 3.0
    The CD used to be the king of all music product back in the early 2000’s, but the mighty have fallen greatly as vinyl has surpassed it in revenue for the first time in 30 years. This according to the RIAA’s 2020 Mid-Year Report, which showed that vinyl sales not only surpassed CD sales, but by a lot as well.
    In the first half of 2020, vinyl sales accounted for $232.1 million, up 3.6% year over year, which was way beyond the $129.9 million generated from CD sales during that period. Given that we’re in the middle of a pandemic, it’s actually hard to believe that the sales for any physical product were even that high, but vinyl sales appear to be doing well online but the same can’t be said for CDs.
    The surprising part was that last year at this time, CDs were doing rather well in that the sales we equal to the year before. That defied the revenue slippage that the format has sustained over the last 10 years or so, as streaming has become the music consumption format of choice.
    Streaming Is King
    And speaking of streaming, it accounted for 85% of the industry’s revenue during the first half of the year, according to the report. That said, the growth of the format has slowed quite a bit, from double digits in previous years, to just 5.6% this year so far.
    While some of the decline can be attributed to the pandemic, there have been signs and predictions that streaming growth would be slowing by this time. There’s a point of saturation of paid streaming subscribers coming up quickly, especially in countries that have had streaming as part of the music consumption pattern for a while.
    Couple that with the fact that ad-supported streaming numbers have taken a big hit thanks to the pandemic (what advertisers are willing to pay for ads is way down), and we can see that even though times are good in the music business, we may be approaching a new status quo.

     

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