(Lewis Capaldi)年內 英國音樂消費持續增長

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  • 作者: 音樂地圖
  • (Lewis Capaldi)年內 英國音樂消費持續增長


    ◎如果將串流,下載和實體銷售一起計算(如BPI和Official Charts Company的常規做法),那麼去年的消費水平增長7.5%,達到1.54億張專輯。其中,串流媒體佔該消費的四分之三。這意味著越來越多的人正在通過Spotify,Apple Music等人收聽越來越多的音樂。
    ◎對藝人來說,去年英國當然是(Lewis Capaldi)的一年,他是2019專輯中銷售最多的專輯,並且是2019年的最高銷量單曲得主。年度暢銷單曲部分,(Lil Nas X)位居第二,而(Ed Sheeran)和他的所有合作者的專輯位居年度專輯銷量亞軍。
    ◎BPI老闆傑夫·泰勒(Geoff Taylor)認為:英國音樂在2019年再次證明了它的光明前景。英國唱片公司在發現和培養新人才方面的投資和創新,推動了對串流音樂和黑膠唱片的強勁需求,使音樂消費量達到了十五年來的最高水平。但是,英國新任命的政府-及英國脫歐議題-仍然可能使這一切跌破眼鏡。


    The consumption of recorded music in the UK was up again in 2019 according to new year figures from record industry trade body BPI.
    If you mash together streams, downloads and physical sales – as the BPI and Official Charts Company routinely do – consumption levels were up 7.5% last year to the equivalent of 154 million album units. Streaming now accounts for three quarters of that consumption.
    Of course in the streaming age consumption data isn’t quite as insightful as the equivalent stats we used to get in the discs and downloads era, where units shifted were more tangibly linked to money going through the till.
    Regarding how things performed last year revenues wise, the Entertainment Retailers Association will release its financial data for 2019 on Friday, while additional data from BPI regarding label income will follow in due course.
    But what the BPI’s initial 2019 data dump confirms is that the streaming boom continues, meaning ever more people are listening to ever more music through Spotify, Apple Music, et al.
    And fans of random stats might like to know that 2019 was the first time more than a 100 billion plays occurred on the streaming services in the UK within one year, with 114 billion plays being racked up by the year’s end.
    Meanwhile, in December there was one week where 2.7 billion plays were counted, the highest weekly total to date.
    All that said, the BPI would like us all to remember that many of its members are still selling plenty of physical discs alongside all that streaming nonsense.
    Even rising cassette sales get a mention in the official BPI stats announcement this time round, albeit with the cautionary disclaimer that tape sales – while at their highest levels for fifteen years – still only account for 0.1% of overall music consumption. But still, cassette revival, woo!
    Artists wise, it was, of course, Lewis Capaldi’s year, he having the most consumed album and single of 2019. Lil Nas X was in second place when it comes to single tracks, while Ed Sheeran and all of his collaborators had the second most consumed album.
    “British music proved once again in 2019 that it has a bright future”, reckons BPI boss Geoff Taylor. “Strong demand for streaming music and vinyl, fuelled by the investment and innovation of UK labels in discovering and promoting new talent, boosted music consumption to levels not seen for fifteen years”.
    But, of course, the UK’s newly appointed government – and all the Brexit bollocks it’s about to unleash – could still spectacularly fuck that all up.
    Taylor adds: “The full benefits of this growth can only be unlocked if our new government takes action to make the UK more competitive and encourage further investment, to require digital platforms to pay fairly for music and filter out illegal content, and to give all our schoolchildren the opportunity to play an instrument and discover the joy of making music”.