(Pandora)改造其應用程式 並公布2019年熱門曲目

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  • (Pandora)改造其應用程式 並公布2019年熱門曲目

      202001/0801:59

    ◎串流媒體(Pandora)2019年最受歡迎歌曲,或許不讓人意外,正是(Lil Nas X)的《Old Town Road》。但是您能猜出(Pandora)十年來最最受歡迎歌曲?不是(Adele)、(Ed Sheeran)、(Taylor Swift)、(Drake)、(Bruno Mars)、(Beyoncé)、(Katy Perry)或(Eminem)。答案是(The Weeknd)的《Earned It》。
    ◎除此之外,(Pandora)在對一定數量的用戶進行測試後,更新其應用程式,包括(For You )選項,可為用戶提供更多個性化的收聽建議。更新後的應用程式適用於(Pandora Plus)和(Pandora Premium)。
    ◎(Pandora)於11月初發布最新一季業績,廣告收入比去年同期增長8%,達到3.15億美元,訂閱收入增長5%,達到1.32億美元。該季的每月活躍用戶總數為6310萬,較2018年同期的6880萬下滑,第三季末的付費用戶接近630萬。在強勁競爭環境下,應用程式更新顯然是在尋求透過增加聽眾參與度來阻止用戶下滑。

    詳細內文:

    You can almost certainly guess the most “thumbed” (i.e. most liked) track of 2019 on Pandora. It’s the most popular song of the year in terms of plays pretty much everywhere and was even The Guardian’s song of the year. Yes, ‘Old Town Road’ continues to eat the world whole. But can you guess Pandora’s most “thumbed” track of the decade? It wasn’t Adele or Ed Sheeran or Taylor Swift or Drake or Bruno Mars or Beyoncé or Katy Perry or Eminem. Give up? It was ‘Earned It’ by The Weeknd. Right?
    Beyond this, the service has updated its app – after testing it with a select number of users – with the inclusion of a For You tab to offer users even more personalised listening recommendations. For You is also how it is showing off Pandora Stories (effectively music + podcast hybrids) and talk shows from its owner, SiriusXM.
    The updated app applies to the multiple tiers on the service – the ad-supported version as well as Pandora Plus and Pandora Premium. Also being added to For You are a series of custom playlists from a number of US sports stars.
    This all comes just after the company published its latest quarterly results at the start of November. Its advertising revenues grew 8% year-on-year to $315m while subscription revenues grew 5% to $132m. Its tally for monthly active users was 63.1m for the quarter – a slip from 68.8m in the same period 2018. It ended Q3 with nearly 6.3m ‘self-pay’ subscribers.
    The spruced-up app is clearly a move to stem the user decline by finding ways to boost listeners’ engagement, against a competitive environment of strong growth for Spotify, Apple Music and Amazon in the US.

     

    Musically
    http://bit.ly/2sOgqDH