◎對於一個合法的藝人來說要生存已經是不容易的事了，但現在還要面臨來自虛假藝人的競爭。正如之前的報導所指出的，Spotify聘請了一家瑞典的音樂製作公司為像是「Deep Focus」、「Sleep」或「Peaceful Piano」等播放清單創作情緒音樂，該平台為這些音樂支付固定的費用，然後將串流本身的版稅自己收下。
◎根據Rolling Stone雜誌的報導，這10位虛假藝人已經有共12.2億次的播放量，他們分別是Ana Olgica有1.54億次播放、152萬名月活躍聽眾；Charles Bolt有1. 43億次播放、185萬名月活躍聽眾；Samuel Lindon有1. 45億次播放、155萬名月活躍聽眾；Aaron Lansing有1.21億次播放、162萬名月活躍聽眾；Enno Aare有1.2億次播放、115萬名月活躍聽眾；Piotr Miteska有1.15億次播放、147萬名月活躍聽眾；They Dream By Day有1.08億次播放、124萬名月活躍聽眾；Lo Mimieux有1.07億次播放、128萬名月活躍聽眾；Karin Borg有1.04億次播放、98.7萬名月活躍聽眾；Jozef Gatysik有9880萬次播放、96.6萬名月活躍聽眾。
◎若是把這12.2億次串流拿來做比較，包括像是Beyoncé、John Legend、One Direction、Childish Gambino、Lorde和Meek Mill這些藝人，在Spotify上的整個曲目目錄都還沒有達到這樣的串流次數。但是主流唱片公司才不會這樣逆來順受，索尼音樂公司已經在Spotify和Apple Music上推出自己的情緒音樂品牌，其中包括來自Yellowstone音樂製作公司的藝人「Sleepy John」的超過990首歌曲；華納音樂則有類似但不那麼明顯的推出由Endel應用程式製作的人工智能驅動專輯。
As if making it in the music industry wasn't hard enough, musicians now face competition from fake artists. Often they are production companies paid a flat fee by streaming services to create music so it does not have to pay royalties.
Guest post by Bobby Owsinski of Music 3.0
It's difficult enough for a legit artist to make it these days, but it's particularly infuriating when fake artists get big streaming numbers. As pointed out in a previous post, Spotify hired a Swedish production music house to compose mood music for playlists like Deep Focus, Sleep or Peaceful Piano. The platform pays a flat fee for the songs, then collects the royalties on the streams itself.
According to Rolling Stone, these 10 fake artists have combined for 1.22 billion plays:
'Ana Olgica' – 154 million plays, 1.52 million monthly listeners;
'Charles Bolt' – 143 million plays, 1.85 million monthly listeners;
'Samuel Lindon' – 145 million plays, 1.55 million monthly listeners;
'Aaron Lansing' – 121 million plays, 1.62 million monthly listeners;
'Enno Aare' – 120 million plays; 1.15 million monthly listeners;
'Piotr Miteska' – 115 million plays; 1.47 million monthly listeners;
'They Dream By Day' – 108 million plays; 1.24 million monthly listeners
'Lo Mimieux' – 107 million plays, 1.28 million monthly listeners;
'Karin Borg' – 104 million plays, 987,000 monthly listeners;
'Jozef Gatysik' – 98.8 million plays, 966,000 monthly listeners;
To put the 1.22 billion streams into context, these artists haven't reached that mark with their entire catalogs on Spotify yet – Beyoncé, John Legend, One Direction, Childish Gambino, Lorde and Meek Mill.
The major labels aren't taking this lying down though. Sony Music has launched its own brand of mood music on Spotify and Apple Music with over 990 tracks by "Sleepy John," an artist from the production music company Yellowstone.
Warner Music has something similar but not as blatant with its AI driven albums produced by the Endel app.
What's the reason for this? Spotify and many other streaming platforms derive royalty rates from market share. In other words, the more plays you get, the more you make. Shooting for mood and activity playlists is like low-hanging fruit in that the music is inexpensive to produce and can be easily farmed out and doesn't require any marketing.
The big problem is that legitimate artists ultimately suffer at the hands of the fake artists. Streaming was supposed to democratize music, but it seems like big companies are still finding ways to keep the little guy down. Same as it ever was.