2019年的消費科技收入將達到創紀錄的3980億美元

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  • 2019年的消費科技收入將達到創紀錄的3980億美元

      201905/0714:35

    ◎人工智慧AI和快速的網路連結度都是智慧型手機、智能家居裝置和智能音箱的關鍵要素,根據消費者科技協會(CTA)的報告,這些將推動美國的消費科技產業在2019年的零售收入達到創紀錄的3980億美元,這意味著會有3010億美元的批發收入以及3.9%的同比增長率,其中也包括串流服務的收入。根據美國消費者科技銷售和預測半年度報告,預計將在2019年為消費科技行業的增長做出重大貢獻的產品有以下幾項。

    ◎智能音箱:包括Amazon Echo和Google Home在內的語音控制智能音箱預計銷售3660萬台,同比增長5%,收入達到32億美元,同比增長7%。雖然因為快速語音整合至其他裝置如電視、智能家居裝置和其他音頻產品,導致採用速度放緩,但因為消費者接受了家中使用AI的好處,使得智能音箱仍然是值得關注的類別。

    ◎智能家居:解決家庭監控和安全問題的產品正在推動智能家居領域的發展。 CTA預計2019年該類別的銷售,包括智能恆溫器、智能煙霧及一氧化碳探測器、IP/Wi-Fi攝影機、智能門鎖和門鈴、智能家居系統以及智能開關、調光器和插座等, 將達到2940萬台,增加23%,銷售額達46億美元,增加17%。

    ◎無線耳機:無線耳機是一項出色的音頻產品,預計未來幾年內的銷售將有兩位數的增長。包括Apple AirPods和Bose SoundSport Free在內的裝置預計將在2019年銷售將近1600萬台,增長44%,收入將達到20億美元,增長46%。

    ◎智慧型手錶:隨著健身科技公司將重點從基本的追踪器轉移到更複雜的智慧型手錶,預計2019年這一類別的出貨量將達到2050萬台,比去年增加25%,收入為47億美元,增長19%。

    ◎無人機:隨著越來越多的消費者和企業採用無人機進行航空攝影、無人機比賽和娛樂活動,預計2019年無人機的總銷量將達到340萬台,增長4%,收入會略高於10億美元,增長4%。

    ◎CTA的市場研究副總裁Steve Koenig表示「2019年將是市場引入支持5G的裝置和智慧型手機,以及新一代的屏幕技術如8K UHD電視的一年。來自串流服務的持續發展的內容增強了「三屏」(電視、智慧型手機、筆記型電腦)的體驗,將有助於將消費者在科技領域的開支推向新的水平。

    詳細全文:

    Artificial intelligence (AI) and fast internet connectivity, both critical ingredients for smartphones, smart home devices and smart speakers, will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues in 2019.

    That's $301 billion wholesale and 3.9% year-over-year (YOY) growth, which includes streaming services revenue, according to the Consumer Technology Association (CTA).

    Released today in advance of CES, the semi-annual U.S. Consumer Technology Sales and Forecasts report reflects U.S. factory sales-to-dealers for more than 300 consumer tech products and related software and services.

    Among the products projected to contribute significantly to the consumer tech sector's growth in 2019:

    Smart Speakers: Voice-controlled smart speakers including Amazon Echo and Google Home are projected to sell 36.6 million units (five percent YOY increase) and earn $3.2 billion in revenue (seven percent YOY growth). Although adoption is slowing due to rapid voice integration in other devices such as TVs, smart home devices and other audio products, smart speakers remain a category to watch as consumers embrace the benefits of AI in their home.

    Smart Home: Products that address home monitoring and security are driving the smart home category. CTA expects category sales – including smart thermostats, smart smoke and carbon monoxide detectors, IP/Wi-Fi cameras, smart locks and doorbells, smart home systems, and smart switches, dimmers and outlets – to reach 29.4 million units in 2019 (23 percent increase) and $4.6 billion (17 percent increase).

    Wireless Earbuds: Wireless earbuds are a standout audio product, with double digit growth projected for the next few years. Devices including Apple AirPods and Bose SoundSport Free are expected to sell nearly 16 million units in 2019 (up 44 percent) and approach $2 billion in revenue this year (46 percent growth).

    Smartwatches: As fitness tech companies shift their focus from basic trackers to more sophisticated smartwatches, this category is expected to see 20.5 million units shipping in 2019, a 25 percent increase over last year, with revenues of $4.7 billion, a 19 percent increase.

    Drones: Total drone sales are expected to reach 3.4 million units (four percent increase) and just over $1 billion in revenue (four percent growth) in 2019, as more consumers and businesses adopt drones for aerial photography, drone racing and recreation.

    "The future is bright for many tech products consumers already know and love, as stalwart revenue drivers including smartphones, laptops and televisions continue to innovate," says Steve Koenig, vice president of market research, CTA. "2019 will mark the introduction of 5G-enabled devices and smartphones and next-gen screen technology such as 8K UHD televisions to the market. And constantly-evolving content from streaming services that enhances the experience across 'the three screens' – TVs, smartphones, laptops – will help push consumer spending in tech to new levels."

     

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