50%的新吉他是銷售給年輕女性

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  • 作者: 音樂地圖
    • 201902/2603:56

    ◎多年來,性別差距一直是音樂產業中的一個爭論重要議題,女性往往被邊緣化或以其他方式得到不公平的待遇,一個女性為主唱或是或全女性的藝人要獲得如男性藝人一樣的突破或關注,必須要做的比男性更多才能獲得相同的機會,像是在大型音樂節表演或獲得良好的代表性,也有大量的數據支持這樣的論點。然而,一項改變的正向指標終於出現,根據世界上最大的吉他集團之一Fender進行的一項新調查顯示,女性現在占美國和英國年輕有抱負的吉他手的50%。

    ◎Fender執行長Andy Mooney表示「今天的樂手們是在不同的文化背景和流行音樂環境中成長的,像Mura Masa、Tash Sultana、Youngr、Daniel Caesar、Grimes和Ed Sheeran這樣的新興藝人正在改變吉他的使用方式。作為一個品牌,我們致力於創造這一代創作者現在和將來都需要用來自我表達的不論是實體或數位的工具。」這些結果與近年來進行的類似調查相似,但50%的數字對女性人口來說是一個新高點。Andy Mooney告訴Rolling Stone雜誌,「有人把這歸因於所謂的『Taylor Swift因素』造就這短期且異常的50%的數字,事實上並非如此。Taylor Swift一直在繼續前進,我認為她在舞台上的吉他演奏已經比過去少,但年輕女性仍然在驅動了50%的新吉他銷售。這樣的現像看起來像是長了腿一樣的在全球持續發生。」

    詳細全文:

    The gender has been a significant issue in the music industry for a number of years, with women often getting marginalized or in other ways receiving the short end of the stick. A positive indicator that change is finally coming however, reveals that half of the guitars sold in the US and UK are going to young women.

    Guest post from Haulix Daily

    The gender gap in music has been a hot topic of debate for years. It seems for every one female-lead or all-female act to breakout there are at least a dozen or more male acts given similar attention. Many argue women have to do more than men in music to get the same opportunities, such as performing at big festivals or landing good representation, and there is plenty of data that supports their argument.

    But change is coming. According to a new study conducted by Fender, one of the largest guitar conglomerates in the world, females now account for 50% of young, aspiring guitar players across both the United States and the United Kingdom.

    "Today's players have grown up in a different cultural context and popular music landscape, and rising artists like Mura Masa, Tash Sultana, Youngr, Daniel Caesar, Grimes, and Ed Sheeran are changing the way the guitar is being used," says Fender CEO Andy Mooney. "As a brand, we are committed to creating tools – both physical and digital – that this generation of creators needs for self-expression, now and in the future."

    These results echo similar surveys conducted in recent years, but 50% is a new high point for the female demographic.

    "There was also a belief about what people referred to as the 'Taylor Swift factor' maybe making the 50 percent number short-term and aberrational," Mooney told Rolling Stone. "In fact, it's not. Taylor has moved on. I think playing less guitar on stage than she has in the past. But young women are still driving 50 percent of new guitar sales. So the phenomenon seems like it's got legs, and it's happening worldwide."

    Anyone who claims this is a "phenomenon" or "fad" is fooling themselves and putting down creative women everywhere. Music's history is filled with notable female musicians, and their numbers have been growing in leaps and bounds for decades. Rock may not be at the forefront of pop culture the way it once was, but that is a momentary slip that is just one or two hit songs away from changing once more. Who knows, maybe one of the young women picking up guitars in 2019 will be the person to change everything.

     

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