Amazon計畫推出有廣告插播的免費音樂串流以與Spotify和Pandora競爭

  • 流覽次數:: 148
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Amazon計畫推出有廣告插播的免費音樂串流以與Spotify和Pandora競爭

      201904/3008:21

    ◎根據一份新報導,Amazon正為計畫推出有廣告插播的音樂串流服務一事與主流唱片公司進行談判,以便與Spotify和Pandora直接競爭。該免費音樂服務最早可能會在下週推出。

    ◎目前Spotify是唯一有提供完整的由廣告支持的免費方案的主要音樂服務。Pandora也有提供免費的非互動音樂服務。消息來源告訴Billboard,Amazon將通過Echo智能音箱和其他可由語音助理Alexa控制的裝置推銷其免費音樂服務,且其曲目目錄是有限制的。

    ◎Amazon目前提供的一種音樂服務是包括在其每年收費119美元的Prime會員方案中,可聆聽的曲目有限制。Amazon Music Unlimited訂閱則提供完整的目錄,每月收費9.99美元,Prime會員折扣為7.99美元,只在Echo智能音箱上聆聽的話則是每月3.99美元。

    ◎今年Amazon Music有望在每個方案加起來達到3500萬月活用戶,讓Amazon Music可以成為一個主要競爭對手。而主流唱片公司可能也希望透過讓Amazon Music擴展為有提供廣告支持的免費方案,來削弱Spotify作為市場領導者日益增加的影響力和具戰鬥力的位置。

    詳細全文:

    Amazon is in talks with the major labels to launch an ad-supported music streaming service in direct competition to Spotify and Pandora according to a new report. The free music service could launch as early as next week.

    Currently, Spotify is the only major music service to have a full ad-supported offering. Pandora also has a free non-interactive music service.

    Amazon will market the free music service through Echo and other Alexa voice controlled devices, sources tell Billboard, and have a limited catalog.

    Amazon currently offers a music service with a limited catalog included in its $119 per year Prime offering. Amazon Music Unlimited subscriptions provide a full catalog for $9.99 a month, discounted to $7.99 for Prime members and $3.99 a month those who only listen on an Echo device.

    Amazon Music is on track to hit 35 million monthly users this year, across its various tiers. making Amazon Music a major competitor.

    By expanding the Amazon Music offering to ad-supported, the major labels likely hope to blunt Spotify's increasingly influential and combative position as the market leader.

     

    Hypebot

    https://pse.is/FHJ68