Amazon Halo 科技巨頭進入數位健身遊戲

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  • Amazon Halo 科技巨頭進入數位健身遊戲

      202012/0907:58

    ◎Apple已悄然成為數位健康和健身公司一段時間,幸福感已成為其Apple Watch智慧手錶的主要賣點。現在,Amazon希望參與健身可穿戴式遊戲。
    ◎Amazon推出了一款名為Halo的設備,該設備是一款健身腕帶,並帶有配套的應用程式和訂閱服務,剛開始在美國地區推出。與智慧手錶和健身追踪器不同,Halo沒有螢幕或通知,取而代之的是,腕帶使用基於點數的系統來衡量活動、睡眠和體內脂肪百分比。還有兩個麥克風可以幫助分析客戶聲音中的能量和正能量,以便他們更好地理解自己對他人的聲音,從而改善他們之間的溝通和聯繫。
    ◎還有一個平台元素,並且在音樂角度內:包括Headspace,Aaptiv,Relax Melodies在內的合作夥伴,將創造由科學支持的挑戰,實驗和鍛煉方法,使客戶能夠發現最適合自己的方法,從而使他們更健康習慣。在開始的六個月後,該服務每月價格為3.99美元。

    詳細全文:

    Apple has quietly been becoming a digital health and fitness company for a while now, with wellbeing becoming a key selling point for its Apple Watch smartwatch. Now Amazon wants in on the fitness-wearables game.
    It has unveiled a device called Halo, which is a fitness band (sadly not one that hovers above your head) with a companion app and subscription service. They’re launching in the US initially, with early adopters able to pay $64.99 for a band with a six-month subscription to the Halo service thrown in.
    “Unlike smartwatches and fitness trackers, it doesn’t have a screen or constant notifications,” is the rivals-side-eyeing pitch. Instead, the wrist-worn band measures activity with a points-based system, as well as sleep and body fat percentage.
    Oh, and two mics help the device “analyse energy and positivity in a customer’s voice so they can better understand how they may sound to others, helping improve their communication and relationships”.
    There’s also a platform element, and within that a music angle: partners including Headspace, Aaptiv, Relax Melodies will create “science-backed challenges, experiments, and workouts that allow customers to discover what works best for them specifically, so they can build healthier habits”.
    After that first six months, the service will cost $3.99 a month.

     

    Musically
    https://bit.ly/3gIFBuF