Amazon Music已有3200萬名訂閱戶,自去年以來成長70%

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  • 作者: 音樂地圖
  • Amazon Music已有3200萬名訂閱戶,自去年以來成長70%

      201908/0701:48

    ◎根據英國金融時報的一份新報導,Amazon Music是全球增長最快的音樂串流服務。Amazon Music Unlimited在過去一年中增長了70%,比Spotify和Apple Music等競爭對手的速度更快。相比之下,Spotify的全球付費用戶在2019年3月底增長至1億(增長32%),而Apple Music在2018年4月至2019年6月期間從4000萬人增長到6000萬人,增長50%。而截至2019年4月,Amazon在其所有音樂服務中擁有超過3200萬名用戶。

    ◎Spotify目前是全球有超過1億用戶的音樂串流媒體領導者,其次是Apple Music有6000萬用戶,Apple Music最近在美國的用戶數超過Spotify;儘管Amazon仍遠遠落後於其前兩大競爭對手,但它最近在音樂串流媒體領域取得了重大進展。據報導,最近該公司正在開發一種可在年底推出的高音質音樂服務。

    詳細內文:

    The company's Unlimited plan reportedly grew 70% over the past year.

    Amazon Music is the fastest-growing music streaming service globally, according to a new report published in the Financial Times.

    Sources with knowledge of the metrics told FT the company's premium streaming service, Amazon Music Unlimited, grew 70% over the past year, a faster rate than that of rivals like Spotify and Apple Music. By comparison, Spotify's premium worldwide paid subscriber base grew to 100 million through the end of March 2019 (representing growth of 32% year-over-year), while Apple Music's grew from 40 million to 60 million between April 2018 and June 2019 (representing 50% growth).

    The Financial Times report states that as of April 2019, Amazon boasted more than 32 million subscribers worldwide across all of its music services, which include Prime Music (included with every Amazon Prime subscription) and the more-expansive Prime Music Unlimited (which costs $7.99/month for Prime members and $9.99/month for non-Prime members). The Music Unlimited tier also includes the low-cost Echo Plan, which costs $4.99/month to stream on a single Echo device or Fire TV, as well as a discount Unlimited plan for college students, also priced at $4.99 monthly.

    The caveat here is whether Prime Music members -- who are automatically subscribed upon signing up for a regular Prime membership -- can really be counted as subscribers given that they don't opt in to Prime Music specifically. A MusicWatch report released last September, for example, did not include Prime Music members in its overall tally of paid music streaming subscribers in the U.S.

    When looking at the overall number of Prime subscribers -- which topped 100 million in April 2018, according to Amazon -- the 32 million number also doesn't add up if it is indeed meant to tally subscribers across all of Amazon's music services. It's additionally unclear whether every individual included in Amazon Music's family plans is counted as part of the tally, as is the case with other streamers including Spotify and Apple.

    When reached for comment, an Amazon representative told Billboard that the 32 million number cited by FT is "speculative." They noted that the company has not publicly announced any subscriber numbers for its music services.

    In an April 2018 interview with Billboard, Amazon Music vp (now head) Steve Boom said the growth of Amazon's music services could be attributed to both the expanding number of Amazon Prime members and the popularity of the company's voice-activated Echo devices. At the time, Boom said Amazon Music had "tens of millions" of paid subscribers.

    Boom has additionally claimed that the Amazon Music services' subscriber base skews significantly older than it does for Spotify and Apple, telling FT that 14% of Music Prime subscribers are aged 55 and older (as compared with around 5% of Spotify subscribers and only a slightly higher percentage of Apple Music subscribers, according to MIDiA research data cited by FT).

    Spotify is currently the music streaming leader with over 100 million subscribers globally, followed by Apple Music at 60 million -- though the latter recently surpassed Spotify's subscriber count in the U.S.

    Though Amazon still lags far behind its top two rivals, it has been making major moves in the music streaming space as of late. Most recently, the company was reported to be developing a high-definition music service that could launch by year's end.

     

    Billboard

    http://bit.ly/2JzjPMR