Amazon Music用Ariana Grande、Kendrick Lamar、SZA等歌手作品推出廣告活動

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  • 作者: 音樂地圖
  • Amazon Music用Ariana Grande、Kendrick Lamar、SZA等歌手作品推出廣告活動

      201808/3016:02

    ◎正如預期的,Amazon Music推出了迄今為止最大規模的行銷活動,這是Amazon Music所聲稱達到與Spotify和Apple Music一起不斷增長的串流媒體地位所做的努力的一部分。這個新的行銷活動有一個口號和標籤為#AVoiceIsAllYouNeed,聚焦於利用語音助理Alexa進行語音的音樂搜尋。

    ◎Amazon Music的新廣告活動中有包括Ariana Grande、Kendrick Lamar、SZA、Queen和Kane Brown等的音樂出現。Amazon Music行銷活動由Wieden+Kennedy廣告公司所打造,將把焦點放在線上媒體和廣播以及精選的包括紐約時代廣場上的大型廣告牌。該活動目前已在美國推出,預計將在未來幾週內擴展到英國和德國。

    詳細全文:

    As anticipated, Amazon Music has launched its biggest marketing campaign to date, It's part of an effort to claim the growing streamer's status alongside Spotify and Apple Music. This new campaign focuses on voice music search with Alexa under the slogan and hashtag #AVoiceIsAllYouNeed.

    Featured in Amazon Music's new ad campaign are Ariana Grande, Kendrick Lamar, SZA, Queen and Kane Brown. Below are the Ariana Grande and Kendrick Lamar and SZA videos.

    Created by agency Wieden+Kennedy, the Amazon Music campaign will focus on online media and radio, along with select billboards, including in Time Square (below). While launching in the US, the campaign is expect to extend to the UK and Germany in the coming weeks.

    Hypebot

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