Apple為「Apple Music For Business」提出商標申請

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  • 作者: 音樂地圖
  • Apple為「Apple Music For Business」提出商標申請

      201812/2410:01
    ◎Apple已經為「Apple Music For Business」提出了商標申請。該申請涵蓋「透過廣播、電視、網路和衛星播送和傳輸串流音樂、音頻、影片和多媒體內容以供商業用途使用」,此舉似乎顯示Apple有意進入利潤豐厚的商用音樂市場。

    ◎在商業場合、零售通路和公共場所播放的所有音樂都必須獲得授權許可,幾家公司包括Spotify支持的Soundtrack You Brand在內,會為商業使用提供音樂串流和適合的授權。Apple的商標申請88210568涵蓋了這些類別。

    ◎國際商標038類:透過廣播、電視、網路和衛星播送和傳輸串流音樂、音頻、影片和多媒體內容以供商業用途使用。國際商標041類:為訂閱戶製作編程音樂和影片展示;為他人提供音頻和視頻錄製和製作服務;音樂服務,亦即為零售機構、公共場所和商業機構提供專門編程的背景音樂;經由電信網絡、電腦網絡、網路、衛星、無線廣播和無線通信網絡等方式提供廣播、網路和衛星的音樂編程;音樂、廣播、電視和影片娛樂服務,亦即為音樂、音頻和影片節目的客製化安排和編輯;客製化音樂編程服務。

    詳細全文:

    Move over Muzak, Apple has filed a trademark application for "Apple Music For Business." The filing covers "broadcast and transmission of streamed music, audio, video, and multimedia content by means of radio, television, internet, and satellite for business use," and would appear to signal Apple's intention to enter the lucrative music-for-businesses market.

    All music played in businesses, retailers and public place must by licensed. Several companies, including the Spotify backed Soundtrack You Brand, offer music streams for business that include the proper licensing.

    Apple's Trademark Application 88210568 cover these categories.

    International Class 038: "broadcast and transmission of streamed music, audio, video, and multimedia content by means of radio, television, internet, and satellite for business use."

    International Class 041: "production of programmed music and video displays for subscribers; audio and video recording and production services for others; music service, namely providing specially programmed background music for retail establishments, public areas, and commercial establishments; providing radio, internet, and satellite music programming by means of telecommunications networks, computer networks, the Internet, satellite, radio, and wireless communications networks; musical, radio, television and video entertainment services, namely, custom arrangement and editing of music, audio and video programs; Custom music programming services.

    Hypebot

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