◎Apple公司擁有、由Dr. Dre和Jimmy Iovine聯合創立的Beats耳機，宣布達成一項全球行銷合作夥伴關係，使其成為NBA、WNBA、NBA G聯盟和美國國家籃球隊的官方耳機、無線音箱和音頻合作夥伴。
◎正值Beats成立10週年，這項為期多年的協議將使其可以利用多位NBA球星包括LeBron James、Draymond Green、James Harden、Ben Simmons、Jayson Tatum和Karl-Anthony Towns來進行宣傳。
Apple owned headphone Beats, co-founded by Dr. Dre and Jimmy Iovine, has announced a global marketing partnership that makes it the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball.
For Beats’ 10th anniversary, the multi-year deal will leverage an extensive roster of NBA stars including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.
“Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world,” said NBA Commissioner Adam Silver. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”
“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day... the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre. "This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”
As part of the deal, Beats will provide product to players and activate during marquee events including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm and USA Basketball men’s and women’s national team exhibition tours.
Beats will also collaborate with with NBA teams and launch a line of its audio products, including NBA team-branded headphones.