Bandsintown的數據和調查 提供了前所未有的音樂現場直播狀態

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  • 作者: 音樂地圖
  • Bandsintown的數據和調查 提供了前所未有的音樂現場直播狀態

      202012/0903:54

    ◎當covid-19大流行在三月開始時,音樂演唱會探索平台Bandsintown立即將其重點轉移到音樂直播上。此後,在平台上銷售並追蹤了14,000位藝人的45,000多個串流,並在「Bandsintown LIVE」頻道上,向3,000萬粉絲直播550位藝人,結果是一個龐大的數據集,再加上Bandsintown對藝人和歌迷進行的大量新調查,可以提供有關即時音樂串流媒體當前狀態的最全面的信息。
    ◎Bandsintown Group聯合創始人(Fabrice Sergent)表示,現場直播已經成為人們音樂生活的一部分,在大流行結束後,這種情況將繼續存在。這將為音樂愛好者和音樂家提供新的機會。
    ◎以下是整體現場音樂串流數據完整報告重點
    2020年3月下旬以來,14,000位藝人的45,000音樂現場直播
    75%的視頻串流來自新興藝人-即Bandsintown上關注者少於10,000的人
    Bandsintown平均每天有2700個直播在Bandsintown列出
    所有直播中的62%來自美國的藝人
    超過300萬的粉絲使用了「Bandsintown Notify Me」按鈕,來追蹤自己喜歡的直播
    粉絲調查
    最近幾個月,有73%的粉絲觀看了直播。自四月以來上漲了23%。
    80%的粉絲會付費觀看直播,以支持自己喜歡的藝人。自四月以來上漲了10%
    60%的人說他們將在直播音樂會恢復後繼續觀看付費直播
    70%的人說Bandsintown是他們提供新直播訊息的主要來源-甚至超過藝人網站。
    66%的粉絲表示,即使還沒有廣泛使用的疫苗,他們也將按照安全協議的規定,參加現場音樂會。這與6月回答同一問題的65%的人一致。
    藝人調查
    75%的接受調查的藝人表示,他們進行了現場直播-高於4月份的45%。
    22%要求粉絲透過小費捐款或購買門票
    70%的藝人計劃在未來6到12個月內增加直播量
    超過30%的藝人計劃每周至少直播一次
    藝人評論摘要:雖然串流媒體並不能代替現場表演,但在許多方面都對藝人有幫助,包括加強與粉絲的聯繫,獲得急需的收入並建立全球觀眾。
    ◎這項調查於2020年8月5日至10日,對6000多名粉絲和藝人進行。

    詳細全文:

    When the pandemic hit in March, concert discovery platform Bandsintown immediately shifted its focus to music live streams.
    Since then, more than 45,000 streams by 14,000 artists have been marketed and tracked on the platform and 550 artists have been live-streamed to 30 million fans on the Bandsintown LIVE channel.
    The result is an expansive data set that when coupled with Bandsintown’s extensive new survey of artists and fans provides the most comprehensive look ever at the current state of live music streaming.
    “Live streams have become part of people’s musical lives, and that will hold true after the pandemic has wound down,” says Bandsintown Group co-founder and managing partner Fabrice Sergent. “We foresee a future after lockdowns and limited in-person shows, where fans may choose to stream some highly produced concerts, to spend time watching more informal streamed moments of other artists, and attend shows in person for artists who truly matter to them. There will be a mix of options and choices, and it will open up new opportunities for both music lovers and musicians.”
    Download the full report below.
    Highlights
    Overall Live Music Streaming Data
    45,000 music live streams from 14,000 artists since late March 2020
    75% of the streams are by emerging artists – those with less than 10,000 followers on Bandsintown
    On an average day, 2700 livestreams are listed on Bandsintown
    62% of all live streams are from US-based artists
    More than 3 million fans have used the Bandsintown Notify Me button to track their favorite live streams
    Fan Survey
    73% of fans have watched a live stream in recent months. Up 23% since April.
    80% of fans will pay to watch a live stream to support their favorite artists. That’s up 10% since April
    60% said they will continue to watch paid live streams after live concerts resume
    70% said that Bandsintown was their main source for info on new live streams – even more than artists web sites.
    66% of fans said they would attend a live concert with safety protocols in place even if there was not a vaccine widely available yet. That’s consistent with the 65% who answered the same question in April.
    Artist Survey
    75% of surveyed artists said they had performed a live stream – up from 45% in April.
    22% have asked fans to either contribute via a tip jar or to buy a ticket
    70% of artists plan to increase the number of live streams they will do over the next 6-12 months
    More than 30% of artists are planning to live stream at least once per week
    Summary of artist comments: While streaming is not a substitute for playing live, artists say they are good them in many ways including strengthening their connection with fans, earning much-needed revenue, and building a global audience.
    These surveys of more than 6000 fans and artists were conducted on August 5-10, 2020.

     

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